Blog on Art Marketing and Selling Art


Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. It’s your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like we’ve reached a point where a few major providers are dominating the market. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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How to Handle an Art Sale that Doesn’t Work Out

Ultimately, I want my clients to buy art because they feel a powerful, emotional connection to the work. [...]

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Myth #6: Following up with Clients Makes You a Pest

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

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Myth #5: Negotiation and Discounting Art Devalues it

Negotiation is a skill, and once you master it, you will see your sales increase substantially. When you successfully negotiate a sale, everyone wins. [...]

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Myth #4: Lower Art Prices = More Sales

The value of art is largely arbitrary. There are no objective elements that would allow a gallery owner or an artist to develop a universally optimal price for a particular piece of artwork. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

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Myth #2: Art Sells Itself

If you are studying the theory of salesmanship and then taking every opportunity to put theory into practice, you will see a steady increase in your ability to sell your art. [...]

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Myth #1: Art Doesn’t Sell Anymore

I believe that it’s critical for artists to approach the market with the right attitude. If you are hard-working, pragmatic, organized and positive, you will find opportunities to sell your work. [...]

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