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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living





by Jack White on 1/21/2016 7:52:55 AM

I fully believe that being relentless was the key to my success. When you discover what works then go after sales with a vengeance. I am not exceptional in any field, I'm a man filled with weakness. My feet are made of clay. I believe if I can find a way to make it, anyone can. [...]

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Looking Ahead

by Jack White on 1/7/2016 7:52:25 AM

You can etch this in stone. In the future, art that is well done will find a buyer. High quality art is always in demand. [...]

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by Jack White on 12/10/2015 7:29:12 AM

So instead of hanging your head down, find a way to ADAPT. Be inventive, you are making a product to sell. Think of ways to make your art connect with buyers at a price they can afford. [...]

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by Jack White on 10/29/2015 7:06:12 AM

We don't have to re-invent the wheel or find a new list of materials. I'm extending an invitation for you to join us in refusing to give up. [...]

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Five Ways to Acquire Money

by Jack White on 10/15/2015 7:15:23 AM

It's all up to you how you want to "earn" your fortune. We prefer to maintain our integrity, not gamble on long shots and work hard. The key to acquiring money as an artist is to make art people can connect with. Unless buyers like your work you will not earn a living making and selling art. [...]

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by Jack White on 10/1/2015 7:21:06 AM

The truth of the matter is loneliness is a choice. You can choose to be active or live in seclusion. We like happiness better than sadness. If you find yourself feeling lonely, take action. [...]

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Big Eyes

by Jack White on 9/3/2015 8:03:12 AM

You only get one shot at living a great life. [...]

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by Jack White on 8/6/2015 9:10:00 AM

A reality check is in order. No other country outside America gives you a better opportunity to be an artist. Start playing to win. If you are not successful then it is time to shift directions. Change your marketing plan; see where your art can be improved. Refuse to give up. [...]

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by Jack White on 7/23/2015 7:28:26 AM

The main reason I mention sunsets is when painted well, they sell like snow cones in a hot summer day. [...]

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by Jack White on 7/9/2015 7:34:24 AM

"If you see someone without a smile, give them one of yours." [...]

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Identity Theft

by Jack White on 6/25/2015 7:52:51 AM

I may sound paranoid. That's because I am. Being safe sometimes is not enough. [...]

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by Jack White on 6/11/2015 8:23:02 AM

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Art: a Need or Want?

by Jack White on 5/28/2015 7:52:47 AM

Your mission, should you choose to accept, is to figure out what you can make that will connect with enough folks for you to earn a living. Art they will WANT so much they feel it's a NEED! [...]

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Best Advice

by Jack White on 5/14/2015 8:13:10 AM

I get disturbed reading things written by those teaching theories on what they think will work. So many write that have never been successful or been on the front line. I can say without hesitation every story I tell is based on actual experiences. I remove all the guess work before I ever put any words on paper. [...]

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Future of Art

by Jack White on 4/30/2015 7:57:47 AM

If your first attempts at a newsletter or blog, don't go well, don't give up. Stop being frightened of your shadow. [...]

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by Jack White on 4/16/2015 6:25:19 AM

This is why it's so important we learn how to forgive ourselves for our mistakes. I use the saying, "Turn the page on yesterday and open a new one today." Don't continue to beat up on yourself. Live life as fully as possible and start every day with a clear heart and bright eyes. Leave the Mulligans to the golfers. [...]

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by Jack White on 4/2/2015 7:28:24 AM

The reason I have written so many art marketing books is to share with you the things not to do. I have made all the major blunders possible. I doubt any artist can exceed me in gaffes. We all make mistakes but only the secure can admit their blunder and learn from it. [...]

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A Pair of Ears and One Mouth

by Jack White on 3/19/2015 8:19:32 AM

I want to leave you with an undeniable truth. People usually don't remember what you tell them but they NEVER forget how you treat them. Make the person you are dealing with feel important. As I like to say "make ?em know they are significant." Shut your mouth and use your ears. [...]

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Breaking Rules

by Jack White on 3/5/2015 6:59:18 AM

Master the rules of painting. Then go ahead, feel free to break those basic tenets with full understanding of what you are doing. Those who know?know. [...]

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Emotion and Reason

by Jack White on 2/19/2015 7:28:06 AM

What are you controlled by, reason or emotion? Just remember, when in doubt always do the right thing. [...]

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Describe Yourself

by Jack White on 2/5/2015 5:34:16 AM

Be truthful with yourself in coming up with the words that best tell us who you are. Above all, make sure people think of you as a LOVING HUMAN who cares for your fellow mankind. [...]

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Invisible Progress

by Jack White on 1/22/2015 7:27:48 AM

Practice doesn't make perfect. It takes perfect practice to see improvement. [...]

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How Artists Fail

by Jack White on 1/8/2015 7:34:35 AM

If you don't take control of your marketing then blame no one but yourself when you get old and can't move through the studio because of stacks of unsold art. You must change your attitude or fail. [...]

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Art of Collaboration

by Jack White on 12/11/2014 7:34:52 AM

I think you should consider doing custom pieces. This will allow you to always have what the client is looking for. You can always have the right size. What do you have to lose? You miss all the shots you don't take. [...]

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by Jack White on 11/25/2014 7:36:49 AM

I've never enjoyed a better Thanksgiving. I learned it's not the food but rather the company with whom we share the meal that makes the feast successful. [...]

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The One Weakness You Can't Afford

by Jack White on 11/13/2014 10:33:59 AM

This blog is short because it's really very simple. The key to being successful is to make good art people will like, not something you are in love with. [...]

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Serial Dishonesty

by Jack White on 10/30/2014 6:55:12 AM

In my many years in the art industry, I've seen scores of dishonest incidents. Even if telling the truth costs you a sale, do the right thing. [...]

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A Successful Sales Pitch

by Jack White on 10/16/2014 7:37:24 AM

At the end of the day, all that counts is the number of pieces you have sold. There are no moral victories, just sales. You don't need a pitch; just have a friendly conversation with your client. [...]

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Green Grows the Grass

by Jack White on 10/2/2014 6:36:04 AM

If you want sales, then get your art in front of people who appreciate what you make. You can't sit back on your rear and expect clients to seek you out. Pull the weeds and pamper the flowers. Grow the green grass of your art career. [...]

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A Career Killer

by Jack White on 9/18/2014 7:09:40 AM

The only defeated man or woman is the one who stops getting back up when they are knocked down. Most artists fail because they never try. [...]

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by Jack White on 9/4/2014 6:43:18 AM

Like it or not, people tend to buy paintings to match their drapes, couch or carpet. I know you want them to be so overwhelmed with your skills they can't resist hauling your art home. These three factors are what dictate most art sales. [...]

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Hidden Stress Kills

by Jack White on 8/21/2014 7:16:49 AM

I just couldn't go to sleep. A sure sign of stress. Bedtime grew worse; I got stressed over the thought of tossing and turning. I had nothing that I knew of to worry about; nevertheless, I couldn't escape the restlessness. [...]

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Effort Matters

by Jack White on 7/24/2014 7:30:51 AM

The bottom line is we must get off our duff and make an effort to succeed. Trust me on this, when you see someone successful in any of the arts they have been willing to make an extra effort. [...]

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by Jack White on 7/10/2014 7:30:32 AM

If you are distracted driver you can't be focused on the road. So many really fine artists, men and women get easily distracted by things. Some are distracted by texts and others by chatting on their cell phone. [...]

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Making and Keeping Collectors for a Lifetime

by Jack White on 6/26/2014 7:29:35 AM

This is a fact. If you don't make art people like, you will never earn a living as an artist. [...]

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Where Do We Go From Here?

by Jack White on 6/12/2014 7:28:08 AM

Look back at where you have been to get a better idea of where you can go. If you have been successful in the past, you can again. If you have been a failure, then it's time to switch directions. [...]

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Award and Honor Myths

by Jack White on 5/29/2014 8:05:19 AM

I have a suggestion for all of those award seekers and blue ribbon hunters. Spend your efforts on making art that connects with people. Awards impress the grandkids but they don't move the gauge on selling your product. Art needs to touch the emotions of the buyer. [...]

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Want to Improve Your Income?

by Jack White on 5/1/2014 7:09:30 AM

Somewhere, somehow, a stupid and inane myth was perpetrated - to make art we must be bogged down in the mire of clutter and chaos. We are told that artists are supposed to have paint all over our clothes and in our hair, junk tossed all around and stuff stacked against the wall. Like all myths, this one is ludicrous. [...]

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A Sharp Axe

by Jack White on 4/17/2014 7:21:45 AM

When I look back on my life, what jumps into focus is not the big sales I've made or the famous people I've painted, but the games I went to with the kids. [...]

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A Secure Base

by Jack White on 4/3/2014 7:20:34 AM

If what you are doing is working to your satisfaction, then make no changes. Count your blessings because you are among the lucky few. If life is a struggle then it's time to begin to look for a secure base. Should that mean downsizing or moving, then suck it up and do what must be done to be secure. It's better to be in a small condo than being behind five payments of a mega-home. Tough times demand drastic changes. As my old coach would say, "Do what it takes to make things right." [...]

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