Today's Post is by Clint Watson, founder of FineArtViews. Follow Clint on Twitter.
Since writing about Art Marketing for Artists Who Want to Change the World, I've had some more thoughts about art marketing: Art marketing is conversations.
Ignore your friendly magazine salesperson and/or marketing "guru" who tells you marketing is all about "branding:" "branding" is for sissies, branding is dead - MARKETING. IS. CONVERSATIONS. (Hint: If you're having conversations, you'll "automatically" develop a "brand").
Conversations are going to happen with or without your participation.
There's an old saying in advertising, "Tell your story, or someone else will tell it for [...]