Blog on Art Marketing and Selling Art


How to Leverage Analytics to Make Your Art Marketing More Effective

Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]

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Don't Let Google Control Your Marketing Assets

You see, to truly control your own fate and be free, you should structure your art marketing like we do: We control our own assets and maintain direct relationships with our customers, fans and followers. [...]

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Where is Your Traffic Coming From?

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]

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Why Your Art Website Will Soon Need An SSL Certificate

SSL technology is what enables you to make purchases online, provide your credit card online, and even do banking online without the bad guys being able to see all your personal and financial information. [...]

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Google Plus: The Biggest Social Network that You're Totally Missing Out On

Everyone makes jokes about Google Plus, but the reality is that you need to be taking Google Plus seriously. Here are a few reasons why. [...]

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A Different Path

Anyway... my approach and wish for my website are at odds with the 'norm' that everyone seems to be following, I know. I'm not interested in the least in 'traffic' as many are. What I have always wanted to get out of the Internet is a chance to connect...to have conversations...to meet people. A connecting of minds, without any pretense or third party involvement. This challenge became the game. [...]

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When in Doubt Go One Circle In

I can't give you any better advice on how to market and sell your art than Seth's last sentence, "When in doubt, when your (art)* marketing isn't working, the answer is easy: go one circle in." [...]

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Why I've dropped Google Adsense

I've completely removed Google Adsense from this blog and from the sister newsletter site, FineArtViews.com. I had tried Adsense beginning two years ago because I wanted to learn more about it, and see if I could, in good conscience, recommend it as a way for artists to supplement their income.  Much like my current experiment with Twitter. I've concluded that I can't recommend Adsense for the vast majority of artists and I've decided to drop it for several reasons. The biggest fundamental problem I have with Adsense is that by design it sends people away from your website [...]

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