Blog on Art Marketing and Selling Art


To Teach or Not To Teach

Some of you teach art workshops or classes. Some of you don’t. And some of you are considering it. [...]

Read More

See where Art's adventures take him next...

The Life of Art, Series #63

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

Luann Udell discusses the benefits of doing art from the heart

EXERCISE FOR SUCCESS Tip #2 Do What You Love!

When we do the work of our heart, it’s easier to get to the studio! [...]

Read More

Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

Read More

S.C. Mummert's discusses 2 important types of edges.

Life on the Edge - Part III

In the world of edges, Halation and Pointing are loosely related, which is why I present them here together. They’re related in that they both use soft, lost or blurred edges to help achieve their effect. [...]

Read More

Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

Read More

Keith Bond discusses the importance of practice, study, and discipline

Practice Your Art

Neither musicians nor athletes perform without a lot of practice. In most cases more time is spent practicing than performing. Yet, many visual artists think that once they reach the professional level, they no longer need practice. [...]

Read More

Don Sahli's "Chacala Workshop" in Chacala, Mexico

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from December 1st, 2018 - June 1st, 2019 [...]

Read More

See where Art's adventures take him next...

The Life of Art, Series #62

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

Luann Udell shares tips on how tiny actions can lead to big accomplishments

EXERCISE FOR SUCCESS Tip #1: Put on Your Gym Shoes!

Micro-steps are TINY actions that can help us overcome BIG mental obstacles. [...]

Read More

Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

Read More

Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work. [...]

Read More

Don't miss Eric Rhoads inspiring column on not giving power to the wrong thoughts

A Tale of Two Mindsets

Today is a good day to have a chat with yourself about what you believe and how you want to change your story. I can tell you that if you repeat your new story enough, your old story will fade. [...]

Read More

Keith Bond discusses the benefits of building up other artists

Good Karma

And I find that there is good karma when you talk up another artist’s work and help collectors decide to purchase it. It usually comes back around in one way or another. It isn’t always right away. But it does come back around. [...]

Read More

See where Art's adventures take him next...

The Life of Art, Series #61

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

ORGANIZATIONAL SKILLS FOR ARTISTS

Nobody here but us unorganized procrastinators! [...]

Read More

Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

Read More

Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

Read More

Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist who’s just starting out. [...]

Read More

Keith Bond discusses the importance of how to strive for style naturally

Strive to Not Have a Style

According to him, it is critical to develop a personal style, but it is equally critical that it isn’t forced. Experimentation and exploration of a variety of styles, media, motifs, etc. are important. In the process, a personal style will eventually emerge. Let it emerge, don’t resist it. [...]

Read More

Sara Linda Poly's "Painting Dramatic Light in the Landscape" workshop in Virginia

Special Edition USA Workshops December 2018 Newsletter

Special USA Workshops Edition from December 2018 [...]

Read More

The Life of Art, Series #60

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

Don't miss Luann Udell's inspiring words.

LIFE, DEATH, FAME, FORTUNE, AND ART: What's In It For YOU?

It’s the little things that matter, and the story. [...]

Read More

Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

Read More

Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

Read More

Eric Rhoads shares the impact painting in nature can have on you

Nature Calling

Soon your summer will come to an end. Schools are starting, vacations are ending, and time alone with nature often becomes less easy to find. If there is time, give yourself this gift of one spot, breathing the air, smelling the scent of pines, and staring into the rich colors of nature. It will feed your soul. [...]

Read More

Keith Bond discusses how spending time on a regular basis on any task can be much more effective

Weed the Garden

In your art business, there are many weeds that are preventing you from being your most productive. Spending time on a regular basis to keep them in check will do far more than a less frequent weeding blitz. [...]

Read More

See where Art's adventures take him next...

The Life of Art, Series #59

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

Luann Udell shares ideas for finding your tribe.

THE FOUR QUESTIONS #11 : Find Your Peeps!

Ideas for ways to find your tribe. [...]

Read More

Clint Watson shares how professionals deal with criticism and complaints

Professional Pain

Professionals process the pain of criticism and complaints into positive outcomes. [...]

Read More

Don't miss S.C. Mummert's the continuation of "Life on the Edge"

Life On The Edge - Part II

Correspondingly our last article took the virtually limitless array of Edges and compressed them down into just three categories—Hard, Soft & Lost. This time, we’ll try and provide several suggestions of just how we might apply those three basic variations ... the when & the where. [...]

Read More

Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

Read More

Lori Woodward shares the importance of keeping the faith throughout your art career.

Of Fear and Faith

When you're flying high, keep in mind that things can change, and when you're feeling low, keep the faith. [...]

Read More

Kevin Macpherson's "Macpherson Art and Photography in Guatemala" workshop

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from November 1st, 2018 - May 1st, 2019 [...]

Read More

See where Art's adventures take him next...

The Life of Art, Series #58

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

Read More

Luann Udell shares tips & highlights on how to make these "meetings" your own.

THE FOUR QUESTIONS: #10 Make It Your Own!

Take advantage of new options for your meet-ups. [...]

Read More

Clint Watson shares the importance of sharing your art with the world.

Make Your Dent

Your art would be missed if you stopped doing what you're doing. Even if you only have one customer, remember: It makes a difference to that one. [...]

Read More

Don't miss Dave Geada's interview with talented Artist: Kyle Ma

Artist Spotlight - Kyle Ma

Without my skills I may have great ideas, but no way to share them. Modern art people say technique hurts our creativity, but I say the opposite. Learning these skills frees us. It’s like that saying “learn the rules and then break them”. [...]

Read More

Eric Rhoads shares the importance of working toward being the best of the best...

You Can Strive to Be the World’s Best

What have you always wanted to learn? What are you doing where you can see yourself working toward being the best of the best? [...]

Read More

Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

Read More