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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because theyíre people, not because theyíre potential contacts who can advance your agenda. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., arenít just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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The Best Way to Leverage Facebook to Grow Art Sales

by Dave Geada on 11/18/2015 7:54:34 AM
27 Comments

Collectors donít just buy art, they buy the story behind the art and the artistís story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely youíll keep collectors engaged. [...]


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Is Social Media Worth It?

by Carolyn Henderson on 9/21/2015 7:58:43 AM
17 Comments

You are not a failure who doesnít know the system because the only people who know the system are the ones running it. [...]


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Art Shows, Awards and Magazines

by Mark Edward Adams on 8/17/2015 8:14:35 AM
15 Comments

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]


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Guess What? You're Not a Failure

by Carolyn Henderson on 8/10/2015 8:54:25 AM
31 Comments

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us donít feel confident that weíre doing it right. [...]


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Muddying the Waters: Let the River Flow

by Luann Udell on 7/2/2015 7:07:02 AM
15 Comments

But only compare yourself to others in the context of making your work even better. Admire the beauty others have brought into the world. But never set aside your avocation--the distinctive inner eye, your unique artistic vision--that makes you, well....you. [...]


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Staff Picks from the FASO Daily Art Show: Jonathan Williams, Tom Shropshire, Medy Bozkurtian

by FineArtViews on 5/27/2015 1:15:58 PM
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For this round of Staff Picks we had art critic Brian Sherwin (Editor of The Art Edge) select artwork that has been featured on the FASO Daily Art Show. We at FineArtViews encourage you to learn more about the following artists: Jonathan Williams, Tom Shropshire, Medy Bozkurtian [...]


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A Facebook Guide for Artists

by Mark Edward Adams on 2/2/2015 5:33:25 AM
11 Comments

The key to engaging people is to tell a good story. [...]


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Quick, Little Things You Can Do On Facebook

by Carolyn Henderson on 1/12/2015 7:18:50 AM
15 Comments

8 little things you can do to make your Facebook marketing experience more interesting and possibly increase exposure. Itís not rocket science, but then again, neither is Facebook. [...]


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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM
11 Comments

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesnít. You already know what to do. [...]


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What to Post on Facebook

by Carolyn Henderson on 12/29/2014 7:27:24 AM
9 Comments

This is by no means an exhaustive list, but itís enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]


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Learning the Business of Art

by Mark Edward Adams on 12/22/2014 7:26:02 AM
16 Comments

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]


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Facebook Marketing Basics

by Carolyn Henderson on 12/15/2014 7:20:29 AM
9 Comments

Today, Iím going to touch on the very basics of Facebook marketing, passing on what weíve learned, again with the idea of opening discussion to other peopleís experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if youíve been avoiding this particular social media site (and judging by what Iíve encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]


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A Social Media Guide For Artists

by Mark Edward Adams on 12/8/2014 7:41:44 AM
11 Comments

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]


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Marketing - While Frustrated - with Facebook

by Carolyn Henderson on 12/1/2014 7:18:11 AM
19 Comments

Sometimes, posts do really well; other times, they donít. Sometimes, it seems to have something to do with the weather outside, or whether or not itís raining -- in other words, itís all very random, you know, and what does well one day flops the next. And while Iím glad itís free, and always will be, I get the distinct impression that, to get more views, I need to hit the Boost Post button and pay to play. Is it worth it all? [...]


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Seriously? You like that?

by Doug Hoppes on 5/7/2014 7:11:51 AM
24 Comments

Just because people like your post doesn't mean that the painting is fantastic. Just because people don't like your post doesn't mean the painting is awful. It is what it is. [...]


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Stop Making Excuses

by Brian Sherwin on 4/26/2014 8:36:31 AM
12 Comments

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]


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Why You Need A Soapbox

by Mark Edward Adams on 2/14/2014 7:10:46 AM
9 Comments

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]


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Don't Use Facebook To Sell Art

by Mark Edward Adams on 12/17/2013 7:11:19 AM
13 Comments

I have sold work in the thousands of dollars, site unseen, that began from Facebook. But in all of these sales, at some point, the relationship went beyond Facebook and transitioned into people I viewed as real life friends. And it often takes months, if not years, for people to develop enough confort to buy something from you. It went far beyond the initial "like" on the page. Facebook is a starting point for a sale, not the end. [...]


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The Beautiful Side of Facebook

by Lori Woodward on 11/20/2013 7:42:41 AM
12 Comments

The important thing here is that I work harder in the studio now that I have the opportunity to exhibit my work online by sharing with friends on Facebook. My work is improving because of that fact. Sure, I'm not as good as many of the artists I follow on Facebook, but I'm growing - and I see my friends' expertise and growth, as well. It's all very edifying! [...]


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The Problems With Social Media

by Mark Edward Adams on 8/30/2013 7:23:12 AM
10 Comments

These high numbers can give you a sense of accomplishment. It is very easy to fall into the trap that has you seeking higher numbers in both social reach and likes. However, after a certain point, I had to stand back and look at the benefit of these numbers. [...]


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How To Get More Facebook Likes For Artists

by Mark Edward Adams on 7/10/2013 7:32:25 AM
38 Comments

5 tips to help with Facebook likes... [...]


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Measuring Matters

by Clint Watson on 7/1/2013 7:27:19 AM
7 Comments

"What gets measured gets done," the old saying goes. [...]


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First You Make The Roux

by Carolyn Hancock on 4/12/2013 7:12:46 AM
14 Comments

And it's what an artist must do to succeed. Put out little tendrils of hope - blog, enter a competition, update your website, give a workshop, join a great art group, give lessons, design a new business card, try a new technique, send out a press release, write an article, and: keep a running list of all these "ingredients." [...]


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Art Goal 2013: Designing A Simpler Life

by Lori Woodward on 12/13/2012 7:33:53 AM
32 Comments

You might be thinking... crazy is a strong word. However, when I spend too much time online, I get stupid - I can't remember diddly; I've been forgetful and have missed deadlines. (I never used to miss deadlines)! My brain can only take in so much stimuli before it starts shutting down. I get zoned in on my computer or Ipad screen and my life and responsibilities begin to slide by, while I live in a dream world by viewing what everyone else is doing. In the end, I've got to stop looking at what y'all are doing all day so I can return to my life. [...]


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Are You Ignoring the Dark Social Network?

by Clint Watson on 12/6/2012 7:28:02 AM
11 Comments

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]


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Is Anybody Listening . . . or Reading?

by Carolyn Henderson on 12/4/2012 7:31:31 AM
35 Comments

We're busy. We all are. We receive far too much informational stimulus in the form of e-mails, text messages, online links, memos, and physical junk mail. Most of us who have gone through the conventional educational establishment have learned to skim read, and those of us who haven't lived under a rock since birth have additionally picked up on the concept of multi-tasking, to the point that our default mode of thinking is: Successful, dynamic people read and process phenomenal amounts of information quickly, at the same time that they are literally running on the treadmill and listening to the Newsie Chat Show. [...]


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My Kind of Social Networking

by Brian Kliewer on 8/9/2012 2:23:13 PM
40 Comments

Now I'm not telling anyone to stop using or to never use "social media" (FB, Twitter, et al). If you want to or have had success with it, that's fine. I'm just getting tired of those who try to demean blogging as useless or passť. [...]


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Is Social Media A Negative Place For Artists?

by Mark Edward Adams on 7/10/2012 11:16:36 AM
5 Comments

Social media mirrors your own social circle. Most of the time your friends are not going to criticize you in a public form. The real negativity arises from the different tribes of artists and when they interact on a public forum. [...]


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Social Networking and Art: Facebook changes email address settings without warning

by Brian Sherwin on 6/26/2012 9:26:30 AM
13 Comments

Some changes happened with Facebook.com over the weekend Ė changes that you may not be aware of. [...]


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FOMO - Art Style

by Anna Rose Bain on 6/6/2012 7:10:21 AM
24 Comments

Samuel Adoquei said, "The best artists are givers." That is what I see at events - knowledge and talent being poured out by artists so that others could learn from their successes and mistakes. Hopefully as we are inspired by others (and not hampered by FOMO), we will take what we can use for our own personal journeys and simply leave the rest. We've got painting to do! [...]


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Social Networking and Art: Desperation OR art marketing strategy?

by Brian Sherwin on 6/1/2012 12:36:39 AM
84 Comments

The interaction between Mattera and the artist raises several questions about how artists utilize social networking for the purpose of art marketing -- and how those efforts are interpreted by online 'friends'. [...]


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Taking Off The Mask

by Mark Edward Adams on 4/25/2012 9:54:24 AM
39 Comments

So what does removing the mask mean? This means communicating to strangers like they are our friends. Don't be afraid to give your personal opinions or tell stories about your personal life. Post pictures of yourself working on your art. And most of all, it means talking to anybody who takes the time to engage in conversation. This means comments on Facebook, personal emails, and reviews of your work. It does not need to be a long response, but just a sign that you are listening. [...]


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Top 5 Mistakes Artists Make When Trying to Sell Their Artwork

by Kim VanDerHoek on 3/22/2012 10:11:18 AM
37 Comments

If you don't make it easy to buy your art then you will miss a lot of sales opportunities. [...]


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Flat Lined! Timing Is Everything, Or At Least Worth Noting

by Karen Cooper on 2/15/2012 9:18:42 AM
6 Comments

So if you are one of those crazy seven or eight, sitting in front of the machine, designing that newsletter, when everyone else is out on holiday, look at your calendar. An ounce of prevention is worth a pound of cure. Schedule that article/newsletter to go when there's actually someone there to receive it. [...]


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How to receive (honest) constructive criticism for your art

by Brian Sherwin on 2/6/2012 11:59:43 PM
21 Comments

How can you receive 'honest' constructive criticism for your art? Below are a few suggestions: [...]


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Too Much Screen Time

by Carolyn Henderson on 1/24/2012 8:51:17 AM
17 Comments

Too Much Screen Time Ė this is the inability to walk by the computer screen (or ignore the phone, for those of you who donít live in obscure, rural areas where weíre lucky to have electrical poles, much less phone towers) without briefly checking your Facebook or your e-mail or gliding through the Internet on a search for musk ox yarn. [...]


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Marketing Art On The Internet, Part 2

by Brian Kliewer on 1/13/2012 9:14:21 AM
116 Comments

In a "perfect" online marketing world, I wouldn't have to throw myself or my work at a seemingly endless list of other sites...or even one other site, for that matter. But many artists are doing that in the name of "exposure," to get their work "seen." In a truly perfect online marketing world, collectors would come to my site and find my work on their own without any prompting from me. But without using any of the above listed options, what chance do I have of drawing that audience? Can I really do it all here on my site alone? [...]


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Will artists benefit from Facebook Timeline?

by Brian Sherwin on 12/21/2011 4:44:42 AM
15 Comments

In my opinion, Facebook Timeline looks to be a visual mess -- kind of like dropping a stack of photographs on the floor hoping that some form of order will come from the random fall of images. [...]


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