Blog on Art Marketing and Selling Art


Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

Read More

Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

Read More

Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like weíve reached a point where a few major providers are dominating the market. [...]

Read More

How Often Should Artists Post On Instagram?

Thereís one truth Iíve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

Read More

Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

Read More

Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

Read More

Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

Read More

The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]

Read More

The Survival of the Artist in the Automated Age

Art that transcends the commonplace, even occasionally art on a hotel wall, will find its way to those who value and notice the art. And technology will allow more people to find and hopefully collect our art. [...]

Read More

Integrate Your Artist Site with Social Media

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

Read More

The Beautiful Side of Facebook

So, next time you're busy in the studio on a painting and you think, "If this comes out well, I can post it on Facebook", think about how that fact alone is contributing to your effort and artistic growth... because, after all... you can exhibit your work online as soon as the painting is completed. [...]

Read More

Social Media Marketing for Artists

Social media can be a powerful tool in your art marketing toolkit if itís done properly. [...]

Read More

Marketing Techniques Artists Feel Pressured to Use - Social Media

When you seek to engage people, do so because theyíre people, not because theyíre potential contacts who can advance your agenda. [...]

Read More

The Social Media Mound

Instagram, Twitter, Facebook and Pinterest etc., arenít just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]

Read More

The Best Way to Leverage Facebook to Grow Art Sales

Collectors donít just buy art, they buy the story behind the art and the artistís story. So tell that story and tell it authentically. Feeling inspired? Share that. Feeling frustrated? Share that, too. The more you reveal about yourself and your creative process, the more likely youíll keep collectors engaged. [...]

Read More

Is Social Media Worth It?

You are not a failure who doesnít know the system because the only people who know the system are the ones running it. [...]

Read More

Art Shows, Awards and Magazines

Every time something new happened I would seek out ways to promote it. It would start a chain reaction and lead to something new. After several years of repeating the process you end up with a solid track record of accomplishments. The worst thing you can do after winning an award or receiving recognition is to lean back and watch. Now is the time to take action and make it work for your art career. [...]

Read More

Guess What? You're Not a Failure

Because online is the place to be, and so many artists set up websites to promote their work, SEO (Search Engine Optimization) and social media presence (Facebook, Twitter, Google-Plus, Instagram) are two areas that many of us find ourselves involved in, but just as many of us donít feel confident that weíre doing it right. [...]

Read More

Muddying the Waters: Let the River Flow

But only compare yourself to others in the context of making your work even better. Admire the beauty others have brought into the world. But never set aside your avocation--the distinctive inner eye, your unique artistic vision--that makes you, well....you. [...]

Read More

Staff Picks from the FASO Daily Art Show: Jonathan Williams, Tom Shropshire, Medy Bozkurtian

For this round of Staff Picks we had art critic Brian Sherwin (Editor of The Art Edge) select artwork that has been featured on the FASO Daily Art Show. We at FineArtViews encourage you to learn more about the following artists: Jonathan Williams, Tom Shropshire, Medy Bozkurtian [...]

Read More

A Facebook Guide for Artists

The key to engaging people is to tell a good story. [...]

Read More

Quick, Little Things You Can Do On Facebook

8 little things you can do to make your Facebook marketing experience more interesting and possibly increase exposure. Itís not rocket science, but then again, neither is Facebook. [...]

Read More

You Already Know What to Do

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesnít. You already know what to do. [...]

Read More

What to Post on Facebook

This is by no means an exhaustive list, but itís enough to start on -- and to show you that, at the least, you can make a post of something, anything, once a week. [...]

Read More

Learning the Business of Art

Keep in mind the execution of these steps cannot be done overnight. It will most likely take weeks or even months to learn how to put everything together. Then, once you develop your business structure, you will be constantly adjusting it over time. While this task may seem overwhelming, it is a must if you want to create a solid art career. [...]

Read More

Facebook Marketing Basics

Today, Iím going to touch on the very basics of Facebook marketing, passing on what weíve learned, again with the idea of opening discussion to other peopleís experiences. If you are an avid social media mogul, this may seem hopelessly inane, but if youíve been avoiding this particular social media site (and judging by what Iíve encountered in writing about artists for the gallery at which I work, this is not uncommon), then this will jump start you. [...]

Read More

A Social Media Guide For Artists

As you follow these steps understand this is a learning process that will take time. If it were easy, everyone would have a huge following. You just need to stay focused, consistent, and learn how to connect with people of the platform. You will slowly build your own community. [...]

Read More

Marketing - While Frustrated - with Facebook

Sometimes, posts do really well; other times, they donít. Sometimes, it seems to have something to do with the weather outside, or whether or not itís raining -- in other words, itís all very random, you know, and what does well one day flops the next. And while Iím glad itís free, and always will be, I get the distinct impression that, to get more views, I need to hit the Boost Post button and pay to play. Is it worth it all? [...]

Read More

Seriously? You like that?

Just because people like your post doesn't mean that the painting is fantastic. Just because people don't like your post doesn't mean the painting is awful. It is what it is. [...]

Read More

Stop Making Excuses

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]

Read More

Why You Need A Soapbox

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

Read More

Don't Use Facebook To Sell Art

I have sold work in the thousands of dollars, site unseen, that began from Facebook. But in all of these sales, at some point, the relationship went beyond Facebook and transitioned into people I viewed as real life friends. And it often takes months, if not years, for people to develop enough confort to buy something from you. It went far beyond the initial "like" on the page. Facebook is a starting point for a sale, not the end. [...]

Read More

The Beautiful Side of Facebook

The important thing here is that I work harder in the studio now that I have the opportunity to exhibit my work online by sharing with friends on Facebook. My work is improving because of that fact. Sure, I'm not as good as many of the artists I follow on Facebook, but I'm growing - and I see my friends' expertise and growth, as well. It's all very edifying! [...]

Read More

The Problems With Social Media

These high numbers can give you a sense of accomplishment. It is very easy to fall into the trap that has you seeking higher numbers in both social reach and likes. However, after a certain point, I had to stand back and look at the benefit of these numbers. [...]

Read More

How To Get More Facebook Likes For Artists

5 tips to help with Facebook likes... [...]

Read More

Measuring Matters

"What gets measured gets done," the old saying goes. [...]

Read More

First You Make The Roux

And it's what an artist must do to succeed. Put out little tendrils of hope - blog, enter a competition, update your website, give a workshop, join a great art group, give lessons, design a new business card, try a new technique, send out a press release, write an article, and: keep a running list of all these "ingredients." [...]

Read More

Art Goal 2013: Designing A Simpler Life

You might be thinking... crazy is a strong word. However, when I spend too much time online, I get stupid - I can't remember diddly; I've been forgetful and have missed deadlines. (I never used to miss deadlines)! My brain can only take in so much stimuli before it starts shutting down. I get zoned in on my computer or Ipad screen and my life and responsibilities begin to slide by, while I live in a dream world by viewing what everyone else is doing. In the end, I've got to stop looking at what y'all are doing all day so I can return to my life. [...]

Read More

Are You Ignoring the Dark Social Network?

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]

Read More

Is Anybody Listening . . . or Reading?

We're busy. We all are. We receive far too much informational stimulus in the form of e-mails, text messages, online links, memos, and physical junk mail. Most of us who have gone through the conventional educational establishment have learned to skim read, and those of us who haven't lived under a rock since birth have additionally picked up on the concept of multi-tasking, to the point that our default mode of thinking is: Successful, dynamic people read and process phenomenal amounts of information quickly, at the same time that they are literally running on the treadmill and listening to the Newsie Chat Show. [...]

Read More