Blog on Art Marketing and Selling Art


Artist Spotlight - Shana Levenson

Keep pushing yourself, keep getting better. Experiment, have fun and donít be afraid of failure. There are no mistakes, there are only lessons. [...]

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Artist Spotlight - Michelle Dunaway

Competent painting to me means good drawing, concise values, clean color and interesting design, my father always told me in all areas of life to think from the end first. In other words, set the goal of what you want to do, your highest aspiration, and then backtrack and figure out the steps to achieve it. [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

In this article Iím going to describe a marketing strategy that really works well for increasing your art sales. [...]

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Artist Spotlight - Fongwei Liu

As an artist, I incessantly improve my skills and make them become my second nature, because I believe that better techniques produce better paintings. [...]

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Adding Video to Your Website - Part 2

Inserting Your Embed Code On Your Website [...]

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Adding Responsive Video to Your Artist Website, Part 1

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

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How to Shoot Great Artwork Videos

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

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How to Write Artwork Descriptions in the Third Person

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

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Artist Spotlight - Kevin Macpherson

Find a passion whatever the subject and make it your own. Follow your own path or youíll never be happy. [...]

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Artist Spotlight - Tim Tyler

You need to be articulate and learn the visual vocabulary of art and then reach back and apply that vocabulary to your art. Then you really have choices. [...]

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Videos That Sell Your Artwork

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

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Writing Artwork Descriptions That Sell More Artwork

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

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Artist Spotlight - Jason Sacran

The more you learn and the more you do the more you realize itís an infinite world out there of possibilities. Itís not a matter of how good you are and how good you can get. Itís about growing in your own path. [...]

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The Perfect Artwork Page

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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Social Media Marketing for Artists

Social media can be a powerful tool in your art marketing toolkit if itís done properly. [...]

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The Ultimate Artist Website

In short, a great artistís website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]

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The Power of Newsletter Marketing

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

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Business Cards That Drive Art Sales

One of the most important tools in the artist marketing toolkit is your business card. [...]

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The Right Way to Sell Art Online

Highlighting the wrong way and the right way to sell your art online. [...]

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How to Promote Your Workshops to Over 55,000 Fine Artists

For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]

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Artist Spotlight - Bill Schneider

With a lot of practice anyone can become pretty proficient at rendering things. You can develop all the tools, but the real question is ďwhat are you going to say?Ē [...]

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Learn The Secrets to Great Online Art Marketing in Our New Video Series

Have you ever wondered what successful artists do to market their art online? [...]

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Artist Spotlight - Joe Gyurcsak

Everyone faces pivotal moments in their life. The trick is you need to find the courage to follow your dreams. [...]

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How to Leverage Analytics to Make Your Art Marketing More Effective

Why Website Data Matters (And Why It Doesnít Have to Be Complicated) [...]

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Owning Your Own Marketing Channels with FASO's "Get New Art Alerts" Feature

Artist always ask me for tips on the most effective forms of marketing. One thing I tell them is that email marketing remains one of the best channels to promote your art. [...]

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Artist Spotlight - Frank Ordaz

Part of being successful is passionately trusting who you are and being responsible for your gifting. [...]

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Why Secure Websites Matter to Your Online Art Sales

Fortunately, FASO offers free SSL on all itís artist websites. [...]

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Artist Spotlight - James Crandall

ďSuccessĒ for me, now, is having the freedom to make pictures that I have a personal connection to, and the time to execute them to the best of my ability. [...]

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How to Avoid the #1 Obstacle to Becoming a Professional Artist

If you follow this simple to describe and hard to do recipe, you will succeed in earning a living from your art. [...]

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Donít Jeopardize Your Art Sales by Making This Common and Easily Avoidable Mistake!

Not making sure that your website is mobile responsive is a very common mistake that lots of artists make. Donít make this mistake and jeopardize your traffic and sales. [...]

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Artist Spotlight - Mian Situ

I think itís very important to look at other successful artists, but you should not try to copy them because you will fail. Itís very important to be yourself and do what you like the most from the heart. [...]

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How to Promote Your Exhibit to Over 22,500 Collectors

FASO makes it really easy to promote your next exhibit to over 22,500 collectors through our weekly Special Edition USA Gallery & Museum Exhibits newsletter. [...]

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How to Promote Your Workshops to Over 55,000 Fine Artists

For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]

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Artist Spotlight - Brian Blood

His journey as an artist reveals what one can achieve when one connects with their passion and remains open to the infinite possibilities of existence. [...]

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Artist Spotlight - Jeremy Lipking

Stark, vivid and emotive are just a few of the words that we would use to describe artist Jeremy Lipkingís work. [...]

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Artist Spotlight - Joseph Todorovitch

Thatís the greatest thing about being an artist and appreciating art. Itís liberating as you sit there and decompose how a painting was put together, how the artist searched for the path to that painting. [...]

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Artist Spotlight - Steve Atkinson

As artists, we all are standing on each otherís shoulders and learning from those who came before. [...]

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Artist Spotlight: Aaron Westerberg

When it comes to the creative professions, everyone wants to do them. So you have to work harder than most to be successful. Itís very competitive. If itís your passion, you're going to like working hard. Itís not all about wearing a beret, eating cheese and drinking wine. All the successful artists Iíve met along the way are workaholics. They work all the time. You really have to hustle. [...]

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Artist Spotlight: Jennifer Diehl

The difference between painting and art is that art connects with a deeper sense of truth about who you are. When you see a piece of art, you instantly feel that youíve known it forever. It connects you with a truth about yourself. Thatís what I aim for with my art. [...]

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