Blog on Art Marketing and Selling Art


Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

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Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

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Clint Watson shares how professionals deal with criticism and complaints

Professional Pain

Professionals process the pain of criticism and complaints into positive outcomes. [...]

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Clint Watson shares the importance of sharing your art with the world.

Make Your Dent

Your art would be missed if you stopped doing what you're doing. Even if you only have one customer, remember: It makes a difference to that one. [...]

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Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

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Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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If I Was In Tribe Of Mentors

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are." [...]

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The Tyranny of the Task List

To-do lists are constraints. They are chains. Now, constraints are not always a bad thing. Sometimes we need constraints to achieve positive results. [...]

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The Dangers of Mentorship

When you encounter problems, instead of immediately seeking help from a mentor, try to solve it your own way. There is something important, rewarding and fun about forcing yourself to explore unfamiliar areas yourself, alone with your wits, that leads to growth. [...]

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The Virtue of Quitting

In fact, being willing to quit things is a virtue of sorts and can be an indicator of how creative and successful one becomes. [...]

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How Often Should Artists Post On Instagram?

There's one truth I've learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

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BoldBrush Origin Story

Anything that impedes the process of sharing art with the world directly costs artists time and money. [...]

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The Origin Story

The best origin stories are told in a way that can become a myth. When that happens, they can almost be reduced to one or two sentences. [...]

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Habits

It's better to simply improve your painting skills every day until it is such a habit that improving your painting is just part of your character. [...]

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The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

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Marketing, Mastery and Magic Moments

So before you get too obsessed with the pace of reaching the end goal, enjoy where you are. Enjoy your craft. Enjoy each of those little moments that are piling up underneath you. [...]

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The Advantages of a Fractured Art Market

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]

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Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

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Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

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High Hanging Fruit

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]

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Mere Shadows of Halloween, Art and Gentlemen

So while the rest of the world is content with a simple "Happy Halloween", we present you with our following commentary on Halloween, Gentlemen and Art... [...]

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Not Every Artist Needs a Blog

A blog can be a powerful marketing asset. However, building a blog, the right way, takes a big commitment. [...]

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Treat Everyone with Respect and Dignity

We encourage you to make treating everyone with respect and dignity a part of the way you do business. Let's work together to make this world a better place for us all. [...]

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Artful Procrastination

If, to maximize your chances of creating great art, you have to pursue inspiration every time it strikes and, if you never know when it's going to strike, then, to produce great work, you will, necessarily have to "blow off" some tasks if you want to take advantage of that inspiration. [...]

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You Can't Harvest the Crop Before You Sow the Seeds

And the vast majority of artists I meet need to create demand for their art, not simply sit back and harvest some existing high traffic search term. [...]

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Mastery Requires Daily Practice

When you get in the creative "zone" more often, you strengthen the neural pathways that allow you to be creative, thus making it easier to be even MORE creative. It's sort of like developing a habit to be creative. [...]

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The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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The Needs of the Few Outweigh the Needs of the Many

It takes a scary small number of the right people to make a substantial number of art sales. [...]

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Your Dreams Live Outside Your Comfort Zone

If you want to grow and have a more exciting future, you must do something different from what you've done so far. [...]

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The Maker's High

Makers all have something in common: They envision something in their mind's eye. And they then turn that vision into a reality by working in some "medium". In short, they turn an idea into a real-world "thing." [...]

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