|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The Biggest Mistake on Most Artist Websites
by Clint Watson on 2/28/2013 7:43:05 AM | 12 Comments |
|
I reply to the artists whose works I particularly enjoy and ask them if they have an email newsletter and let them know that I'd like to be on it. And even when I go to the trouble to beg these artists to add me to a newsletter list... they don't. I have yet to receive even one newsletter from any artist in this group. [4]
Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]
Read this Article
|
|
|
|
Do People Buy More Art in the Bad Economy?
by Clint Watson on 2/21/2013 7:31:50 AM | 19 Comments |
|
This downturn is real and some sobering and tragic stories have come out of it. But many people are still refusing to acknowledge that we're in a "new normal." Now I certainly don't mean to minimize anyone's difficulties, but for many smart, talented, able-bodied folks, if they would actually accept this as the new normal and be willing to make the necessary changes, they could continue to thrive. While the economy is sluggish, it's still a huge, huge, huge, innovative 15 trillion dollar economy and you are entitled to your piece of it. [...]
Read this Article
|
|
|
|
|
|
Why What You See is NOT What You Get with Email
by Clint Watson on 1/31/2013 7:24:36 AM | 3 Comments |
|
What all of these different rendering engines mean is that the only way to be sure your email newsletter looks correct is to stick to a small, safe subset of HTML and then to rigorously test each design in every major email program...and different versions of those programs...and with images blocked...and with images enabled. One option for artists would be to pay a designer to design your email designs and test them in all of these email programs. Then you could use the same design over and over, being careful to only change your content and none of the HTML itself. Like I said before, it's a quagmire. [...]
Read this Article
|
|
|
|
|
|
|
|
Why It's Fine For Artists to Lower Their Prices
by Clint Watson on 1/24/2013 7:34:35 AM | 36 Comments |
|
This article is not to tell you that you should lower your prices...nor is it telling you not to raise your prices. But I sometimes meet artists who feel that they made a mistake in their pricing and wish to lower prices but don't because of the old "never lower prices rule." This post is for those artists. [...]
Read this Article
|
|
|
|
|
|
|
|
We Eat Our Own Dogfood
by Clint Watson on 1/3/2013 7:13:20 AM | 7 Comments |
|
So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]
Read this Article
|
|
|
|
|
|
|
|
You Can't Harvest the Crop Before You Sow the Seeds
by Clint Watson on 11/29/2012 9:47:23 AM | 16 Comments |
|
There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]
Read this Article
|
|
|
|
For the Love of It
by Clint Watson on 11/15/2012 7:25:59 AM | 45 Comments |
|
I've often seen masterful works by "amateurs" and truly horrible schlock by "professionals." In fact, I don't think an artist can achieve true mastery without working for the simple love of creating... as amateurs do. I've occasionally met those who are in it mostly for money and their work is usually... lacking. [...]
Read this Article
|
|
|
|
Focus
by Clint Watson on 11/8/2012 7:19:22 AM | 10 Comments |
|
The things we focus on get bigger and more important in our lives, as if they gain energy from the attention we give them. Those are the things we think about. The things we fix. The things we worry about. The things we improve.
I ask again, what are you focusing on? [...]
Read this Article
|
|
|
|
Your Hidden Email Subscriber List
by Clint Watson on 11/1/2012 7:34:39 AM | 10 Comments |
|
A common objection I often hear from artists is that they don't have an email newsletter list so who, exactly, are they supposed to send the email newsletters to?
Many artists are simply convinced they don't have anyone to send to.
But I don't think that's true. [...]
Read this Article
|
|
|
|
|
|
SEO For Artists: Create Your XMLSitemap
by Clint Watson on 10/18/2012 7:23:22 AM | 6 Comments |
|
After you've generated your xml sitemap, you have to let Google know about it. I'll cover that in another installment, however as a side note for FASO customers - you don't have to worry about submitting your sitemap to Google, we automatically create and submit your xml sitemaps for you. So the bottom line is (for FASO customers), you don't have to do anything to take advantage of xml sitemaps! [...]
Read this Article
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Email Newsletters are the New Hub
by Clint Watson on 8/23/2012 7:34:49 AM | 24 Comments |
|
Nobody will visit your website until they know it exists. So you have to tell people, repeatedly, about it. And email is the simplest, most effective way you can put yourself into one of the “big three” places that most people check every day. [...]
Read this Article
|
|
|
|
|
|
When in Doubt Go One Circle In
by Clint Watson on 7/25/2012 5:29:15 PM | 19 Comments |
|
I can't give you any better advice on how to market and sell your art than Seth's last sentence, "When in doubt, when your (art)* marketing isn't working, the answer is easy: go one circle in." [...]
Read this Article
|
|
|
|
|
|
|
|
Artist Website Do's and Don'ts - My Interview with American Artist Magazine
by Clint Watson on 9/21/2011 9:48:46 AM | 26 Comments |
|
I found the process valuable as it made me write down, in one place, a lot of information I had scattered across our blog posts and in my head. Since we don't know how much of the information will be used in the actual article, the interviewer, John Parks, kindly gave me permission to post my answers here even before the article is published. I've cleaned up the raw answers I sent him (there was a deadline) and expanded a bit upon them. I hope you find some useful information in them. [...]
Read this Article
|
|
|
|
|
|
Please, Don't Forget All the Non-Facebookers
by Clint Watson on 9/14/2011 11:21:40 AM | 24 Comments |
|
please don't characterize this post as me telling you not to use Facebook. [2] If it adds value to your life, use it. In your marketing, just don't forget all the people who don't. They aren't second class buyers and might just be first class ones.
[...]
Read this Article
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|