Blog on Art Marketing and Selling Art


Trust Your Instincts, Not the Experts

You’re an artist. You have a reputation for thinking differently. So . . . earn that reputation. The more we think original thought, the more we manifest that thought into acting differently. [...]

Read More

Is There a Prophet in the House?

It’s not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]

Read More

What Does It Take to Participate in an Art Festival?

It will be some of the most rewarding and interesting experiences you’ll have in your life. It will make you a better artist – you will understand why you are making art, how to talk about your artistic process, and you will learn how to sell your art – all while getting valuable feedback from interested art lovers and art buyers. [...]

Read More

Art Festivals: A Typical Day in the Tent

The hard work of the show includes not only getting there, but setting up, interacting with clients, and being “on” for hours at a time, up to 11-plus hours per day. [...]

Read More

What about Art Festivals?

There is no secret path to success. There are no surefire tips. There is no method which we can copy to get the results that another artist did, because we do not share their background, their thought process, their opportunities, challenges, and disadvantages. While we can learn from their story, the major message never changes: the one constant involves hard work, perseverance, determination, grit, and independence. [...]

Read More

What Does Inspiration Feel Like?

Inspiration. It’s what makes the difference between a response of, “Hmmmph,” and “WOW,” and while different people react to a work in individual ways, there is a reality to inspiration that cannot be denied. When the creator of the work has invested time, thought, skill, feeling, and soul into a piece, the result comes across in a manner not duplicated when the creator was in a hurry, unskilled, uninvolved, passionless, and just out to get the thing made to turn a buck. [...]

Read More

Creating Upon Demand: Sidestepping the Pitfalls

The rest rejuvenates the soul - where the Muse resides. [...]

Read More

What About Discouragement and Despair?

And in today’s art, economic, and social environment, being an artist is pretty challenging. [...]

Read More

Too Tired to Be Inspired?

The experiences you live each day add to who and what you are, with who and what you are being fundamental issues shaping what your art eventually comes to be. [...]

Read More

Inspiration Is Real, Surreal, Fleeting but Practical

“Artists need to allow themselves time to perfect what they do, without the worry of producing and producing and producing. We do not manufacture paintings – we create art.” [...]

Read More

Inspiration: How Do You Get It?

Stopping and waiting, while not necessarily a bad thing and occasionally a very necessarily thing, is not a lifestyle for a person who wants to grow, improve, and become highly skilled in their art. [...]

Read More

Marketing Techniques Artists Feel Pressure to Use - Canvassing

We haven’t lost our humanity. As individual people, we speak as individual people – not conglomerates – and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]

Read More

Marketing Techniques Artists Feel Pressured to Use - Networking

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]

Read More

Marketing Techniques Artists Feel Pressured to Use - Social Media

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]

Read More

Marketing Techniques Artists Feel Pressured to Use - Advertising

All artists who are interested in selling their work want to know how to market. [...]

Read More

Do This Every Single Day, and You’ll Succeed!

The artist’s work is different from a corporate CEO’s. It only makes sense that his method of doing so will be different as well. [...]

Read More

Flattery Works - But Don’t Let It Work on You

Caution, in dealing with people we don’t know, is not ill advised, and if you remain polite in the process, you won’t mess up a potential sale or offer in case the person reaching out to you is genuine. [...]

Read More

Déjà Vu - Do I Have a Great Deal Just for You!

Before you accept a statement as true, ask yourself, "Who told me this?", "Are they trustworthy?", and "Are they simply repeating something they've heard?" [...]

Read More

Phantom Companies Making Real Money

Did I initiate this interaction, or did the person trying to sell me something do it? [...]

Read More

We Are No Longer in Third Grade

Unsolicited contact from a total stranger is always something to be wary of, whether they are offering candy or promising to increase art sales... [...]

Read More

Should I Contact this Artist?

In this article, I’m going to bullet point some of the questions I ask myself as I determine whether or not I contact an artist. [...]

Read More

Your Artist Statements Say More than You Think They Do.

As in every aspect of your life, just be real, genuine, true to yourself and uncomplicated, and you won’t come across as an unmitigated ass. [...]

Read More

THIS Does Not Make or Break a Judging Decision (with this One Judge, Anyway)

Excellent art shines wherever it shows, and excellent framing has the capacity to enhance – but not create – this quality. [...]

Read More

What Does (This One) Judge Look for When He Judges?

Medium matters. A lot. Not what the medium actually is, but how the artist uses, controls, manipulates, and creates with it. [...]

Read More

Mining the Mind of an Art Show Judge

For the artists, it’s a terrific opportunity to mine the mind of the judge, getting insight into what at least this one person is looking for. [...]

Read More

The Psychology of Art Shows

If you’ve ever entered an art show, you know it’s as much about psychology as it is about art. [...]

Read More

What to Do When You Are Assaulted by an Inspirational Story

It’s because there is good in the world – and artists know this – that we identify the lies that obscure the truth. [...]

Read More

Doubt Isn’t A Sin, You Know

Your life is unique. Your journey as an artist is your own. [...]

Read More

How Many People Strike It Rich Selling Paintings out of Their Car?

Don’t believe everything we’re told. [...]

Read More

Will Mr. Darcy Buy Up All Your Paintings?

In our wildest flights of fancy, it’s really easy to jump high and grab at that ring, but it’s always wise to remember – especially as we are mentally soaring to dizzying heights – that humans can’t fly. [...]

Read More

How Do I Play This Game, with Integrity?

Selling art, like selling any product, is a process of trial and experimentation, and a lot of people are making money – off of artists and other entrepreneurs – by selling “advice” on technique. [...]

Read More

Learning to Fly Part 5: The Dolphin in the Pool

There is magic in being a pilot—and in being an artist! [...]

Read More

Am I Doomed to Fail Because I’m Different?

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]

Read More

How Come This Stuff Never Works for Me?

So it is with Personal Branding. In creating a unique personality that stands apart from the crowd, which is the essential concept behind personal branding, you have to be increasingly outre, overt, or outlandish to be noticed... [...]

Read More

Branding Is What Cowboys Do to Cattle

Branding yourself means to develop a unique professional identity that sets you apart from the crowd, and once you develop this, you promote promote promote promote promote promote it... [...]

Read More

Only I Can Determine If I Am Prostituting Myself

Determining whether or not we are “prostituting ourselves” -- in our art, or in our lives -- is very much a personal and private conversation, highly dependent upon the yard stick we use to determine our moral choices. We must be careful in allowing others to bring in different systems of measurement and insisting that we use them. [...]

Read More

Variety and Experimentation: It’s What Art, and Life, Are All About

In retrospect, what you produce from your experimentation may not be a failure of the magnitude you thought it would be, because in the process of going about things a different way, you have made a small step in changing the way you think: when you go back to the medium and style in which you are comfortable, you won’t be doing so as the exact same person. [...]

Read More

Find Your Style and Stick with It! Sigh . . .

I don’t have to ask you if you’ve ever been told, “Find your style and stick with it! That’s the secret of succeeding as an artist,” because I know that, if you’re an artist, you’ve heard this. [...]

Read More

Myths That Hold Us Back

The reason it’s important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we’re told. If what we’re told is a myth, then there’s no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

Read More

My Art Means Something. Period.

My art means something. Period. So does yours. [...]

Read More