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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Trust Your Instincts, Not the Experts

by Carolyn Henderson on 10/9/2017 9:50:53 AM

You're an artist. You have a reputation for thinking differently. So . . . earn that reputation. The more we think original thought, the more we manifest that thought into acting differently. [...]

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Is There a Prophet in the House?

by Carolyn Henderson on 9/25/2017 9:34:20 AM

It's not difficult at all to find prognosticators, analysts, and experts who review facts, information, disinformation, and misinformation and come up with forecasts of what will happen next. [...]

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What Does It Take to Participate in an Art Festival?

by Carolyn Henderson on 9/11/2017 9:31:28 AM

It will be some of the most rewarding and interesting experiences you'll have in your life. It will make you a better artist ? you will understand why you are making art, how to talk about your artistic process, and you will learn how to sell your art ? all while getting valuable feedback from interested art lovers and art buyers. [...]

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Art Festivals: A Typical Day in the Tent

by Carolyn Henderson on 8/28/2017 10:23:02 AM

The hard work of the show includes not only getting there, but setting up, interacting with clients, and being "on" for hours at a time, up to 11-plus hours per day. [...]

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What about Art Festivals?

by Carolyn Henderson on 8/14/2017 9:40:09 AM

There is no secret path to success. There are no surefire tips. There is no method which we can copy to get the results that another artist did, because we do not share their background, their thought process, their opportunities, challenges, and disadvantages. While we can learn from their story, the major message never changes: the one constant involves hard work, perseverance, determination, grit, and independence. [...]

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What Does Inspiration Feel Like?

by Carolyn Henderson on 8/4/2017 9:46:26 AM

Inspiration. It's what makes the difference between a response of, "Hmmmph," and "WOW," and while different people react to a work in individual ways, there is a reality to inspiration that cannot be denied. When the creator of the work has invested time, thought, skill, feeling, and soul into a piece, the result comes across in a manner not duplicated when the creator was in a hurry, unskilled, uninvolved, passionless, and just out to get the thing made to turn a buck. [...]

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Creating Upon Demand: Sidestepping the Pitfalls

by Carolyn Henderson on 7/24/2017 10:34:21 AM

The rest rejuvenates the soul - where the Muse resides. [...]

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What About Discouragement and Despair?

by Carolyn Henderson on 7/10/2017 9:49:04 AM

And in today's art, economic, and social environment, being an artist is pretty challenging. [...]

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Too Tired to Be Inspired?

by Carolyn Henderson on 6/26/2017 9:36:11 AM

The experiences you live each day add to who and what you are, with who and what you are being fundamental issues shaping what your art eventually comes to be. [...]

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Inspiration Is Real, Surreal, Fleeting but Practical

by Carolyn Henderson on 6/12/2017 9:52:54 AM

"Artists need to allow themselves time to perfect what they do, without the worry of producing and producing and producing. We do not manufacture paintings ? we create art." [...]

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Inspiration: How Do You Get It?

by Carolyn Henderson on 5/29/2017 9:48:44 AM

Stopping and waiting, while not necessarily a bad thing and occasionally a very necessarily thing, is not a lifestyle for a person who wants to grow, improve, and become highly skilled in their art. [...]

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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM

We haven't lost our humanity. As individual people, we speak as individual people ? not conglomerates ? and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]

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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]

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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM

When you seek to engage people, do so because they're people, not because they're potential contacts who can advance your agenda. [...]

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Marketing Techniques Artists Feel Pressured to Use - Advertising

by Carolyn Henderson on 4/3/2017 10:03:13 AM

All artists who are interested in selling their work want to know how to market. [...]

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Do This Every Single Day, and You'll Succeed!

by Carolyn Henderson on 3/20/2017 10:21:28 AM

The artist's work is different from a corporate CEO's. It only makes sense that his method of doing so will be different as well. [...]

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Flattery Works - But Don't Let It Work on You

by Carolyn Henderson on 3/6/2017 10:05:49 AM

Caution, in dealing with people we don't know, is not ill advised, and if you remain polite in the process, you won't mess up a potential sale or offer in case the person reaching out to you is genuine. [...]

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Déjà Vu - Do I Have a Great Deal Just for You!

by Carolyn Henderson on 2/21/2017 10:31:52 AM

Before you accept a statement as true, ask yourself, "Who told me this?", "Are they trustworthy?", and "Are they simply repeating something they've heard?" [...]

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Phantom Companies Making Real Money

by Carolyn Henderson on 2/6/2017 9:53:46 AM

Did I initiate this interaction, or did the person trying to sell me something do it? [...]

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We Are No Longer in Third Grade

by Carolyn Henderson on 1/23/2017 9:45:29 AM

Unsolicited contact from a total stranger is always something to be wary of, whether they are offering candy or promising to increase art sales... [...]

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Should I Contact this Artist?

by Carolyn Henderson on 1/9/2017 9:46:13 AM

In this article, I'm going to bullet point some of the questions I ask myself as I determine whether or not I contact an artist. [...]

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Your Artist Statements Say More than You Think They Do.

by Carolyn Henderson on 12/26/2016 11:15:11 AM

As in every aspect of your life, just be real, genuine, true to yourself and uncomplicated, and you won't come across as an unmitigated ass. [...]

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THIS Does Not Make or Break a Judging Decision (with this One Judge, Anyway)

by Carolyn Henderson on 11/28/2016 10:07:37 AM

Excellent art shines wherever it shows, and excellent framing has the capacity to enhance ? but not create ? this quality. [...]

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What Does (This One) Judge Look for When He Judges?

by Carolyn Henderson on 11/14/2016 9:52:06 AM

Medium matters. A lot. Not what the medium actually is, but how the artist uses, controls, manipulates, and creates with it. [...]

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Mining the Mind of an Art Show Judge

by Carolyn Henderson on 11/1/2016 9:56:34 AM

For the artists, it's a terrific opportunity to mine the mind of the judge, getting insight into what at least this one person is looking for. [...]

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The Psychology of Art Shows

by Carolyn Henderson on 10/17/2016 9:42:24 AM

If you've ever entered an art show, you know it's as much about psychology as it is about art. [...]

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What to Do When You Are Assaulted by an Inspirational Story

by Carolyn Henderson on 10/3/2016 1:07:07 PM

It's because there is good in the world ? and artists know this ? that we identify the lies that obscure the truth. [...]

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Doubt Isn't A Sin, You Know

by Carolyn Henderson on 9/19/2016 9:55:41 AM

Your life is unique. Your journey as an artist is your own. [...]

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How Many People Strike It Rich Selling Paintings out of Their Car?

by Carolyn Henderson on 9/9/2016 9:45:47 AM

Don't believe everything we're told. [...]

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Will Mr. Darcy Buy Up All Your Paintings?

by Carolyn Henderson on 8/22/2016 10:12:20 AM

In our wildest flights of fancy, it's really easy to jump high and grab at that ring, but it's always wise to remember ? especially as we are mentally soaring to dizzying heights ? that humans can't fly. [...]

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How Do I Play This Game, with Integrity?

by Carolyn Henderson on 8/8/2016 9:51:01 AM

Selling art, like selling any product, is a process of trial and experimentation, and a lot of people are making money ? off of artists and other entrepreneurs ? by selling "advice" on technique. [...]

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Learning to Fly Part 5: The Dolphin in the Pool

by Luann Udell on 7/28/2016 9:03:45 AM

There is magic in being a pilot?and in being an artist! [...]

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Am I Doomed to Fail Because I'm Different?

by Carolyn Henderson on 7/26/2016 9:03:20 AM

It is more likely that you are doomed to fail when you follow loudly proclaimed advice that has no meaningful basis of proof that it is true. [...]

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How Come This Stuff Never Works for Me?

by Carolyn Henderson on 7/11/2016 9:27:59 AM

So it is with Personal Branding. In creating a unique personality that stands apart from the crowd, which is the essential concept behind personal branding, you have to be increasingly outre, overt, or outlandish to be noticed... [...]

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Branding Is What Cowboys Do to Cattle

by Carolyn Henderson on 6/27/2016 9:31:34 AM

Branding yourself means to develop a unique professional identity that sets you apart from the crowd, and once you develop this, you promote promote promote promote promote promote it... [...]

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Only I Can Determine If I Am Prostituting Myself

by Carolyn Henderson on 6/13/2016 9:06:54 AM

Determining whether or not we are "prostituting ourselves" -- in our art, or in our lives -- is very much a personal and private conversation, highly dependent upon the yard stick we use to determine our moral choices. We must be careful in allowing others to bring in different systems of measurement and insisting that we use them. [...]

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Variety and Experimentation: It's What Art, and Life, Are All About

by Carolyn Henderson on 5/30/2016 8:53:51 AM

In retrospect, what you produce from your experimentation may not be a failure of the magnitude you thought it would be, because in the process of going about things a different way, you have made a small step in changing the way you think: when you go back to the medium and style in which you are comfortable, you won't be doing so as the exact same person. [...]

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Find Your Style and Stick with It! Sigh . . .

by Carolyn Henderson on 5/16/2016 9:28:03 AM

I don't have to ask you if you've ever been told, "Find your style and stick with it! That's the secret of succeeding as an artist," because I know that, if you're an artist, you've heard this. [...]

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Myths That Hold Us Back

by Carolyn Henderson on 5/2/2016 8:11:21 AM

The reason it's important to dispel myths -- not only those we face as artists but in all areas of our lives -- is because we will look for results based upon our belief in the truth of what we're told. If what we're told is a myth, then there's no reason to waste time chasing it, expecting success from an area, or a method, that is not designed to give it. [...]

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My Art Means Something. Period.

by Carolyn Henderson on 4/18/2016 9:29:28 AM

My art means something. Period. So does yours. [...]

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