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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Bump up the Professionalism of Your Business Writing

by Carolyn Henderson on 10/6/2014 6:47:36 AM
5 Comments

The more we do something -- anything -- the better we get at it, and as artists who are businesspeople, we are called upon to do a lot of writing: artist statements, resumes, press releases, letters to galleries, responses to clients, descriptions of paintings. [...]

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Our Excuses Are Good Ones -- But They’re Still Excuses

by Carolyn Henderson on 9/22/2014 6:12:50 AM
4 Comments

So a good rule of thumb is, if this communication is really, really important to us, then it’s to our advantage to take the time to get it right. It’s highly likely that care and attention to detail will go more in our favor than against us. [...]

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Serously, This Haz Gawt to Stopp

by Carolyn Henderson on 9/8/2014 7:43:00 AM
31 Comments

Considering that we are communicating with the reader for some reason -- we want something, we are introducing ourselves, we’re selling something, we’re providing information -- we don’t want anything getting in the way that doesn’t have to be there. And misgivings about our intelligence, organization, competence, or vocabulary acumen -- brought about by something as simple as a typo -- are an unfortunate, yet avoidable, issue. [...]

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The Gift And Agony Of Blogging

by John P. Weiss on 9/2/2014 7:21:05 AM
9 Comments

The 21st century may be more technologically complicated than the past but there are fewer gate keepers now for aspiring artists and creatives. Build that website, start your blog, offer an email newsletter, write that book and share your art and message with the world! [...]

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5 Steps to Clearing the Blog in My Throat

by Kim Stubbs on 4/30/2014 7:24:00 AM
7 Comments

Oh, it would be so easy for me to wait until I have all my ducks lined up before starting to blog. To have my entire journey mapped out - what if there are errors in the new website, what font would be best, what images, what if my grammar really sucks (cause it will!)... oh, the excuses are endless...But, what if... what if I just place my hands on the keyboard, and transferring weight to the keys, without fear, actually POST a blog out here. - Ta-da... like this [...]

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Stop Making Excuses

by Brian Sherwin on 4/26/2014 8:36:31 AM
12 Comments

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]

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Bird Droppings

by Karen Cooper on 2/18/2014 7:14:56 AM
13 Comments

I've heard people say they write to clear their mind, a therapy kind of gig. Okay. But if you're writing a blog to attract people to you website, get more traffic for your art, and no one is reading, maybe it's time to pick up your game a bit. There are people out there who can help you, just do the google search. Think of it as working to develop another facet of your creativeness. [...]

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Why You Need A Soapbox

by Mark Edward Adams on 2/14/2014 7:10:46 AM
9 Comments

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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#1 SEO Tip from an SEO Expert

by Clint Watson on 11/5/2013 8:30:24 AM
3 Comments

I prefer to build my future on something that I can control. You should, too. [...]

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Pareto's Principle

by Jack White on 10/31/2013 7:30:33 AM
11 Comments

It works the same in art. 80 percent of our sales come from 20 percent of our dealers. At outdoor art shows, the 80/20 Rule applies in full force. Only a few of the people coming in your booth are buyers, the rest are just lookers. It’s up to you to weed out those willing to spend money from the tire kickers. [...]

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Your Artful Amplifiers

by Clint Watson on 10/29/2013 7:22:58 AM
8 Comments

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

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The "6C's" of Art Sales

by Clint Watson on 10/15/2013 7:18:43 AM
4 Comments

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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If You Don't Have Anything To Say...Don't

by Clint Watson on 10/8/2013 8:28:55 AM
16 Comments

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

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FASO Featured Artists: Artist Terry Crum

by Carrie Turner on 7/8/2013 5:35:43 AM
Comment on this

Artist Terry Crum is known for working primarily with oil paints and charcoal. Additionally, he utilizes what may be considered unorthodox surfaces -- such as painting on shipping boxes and other forms of corrugated board. Terry states that his background in the printing industry informs his artistic desires and methods. [...]

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Can these 10 Ideas Get You More Sex while Making You Rich?

by Clint Watson on 6/20/2013 7:27:49 AM
15 Comments

Top 10 best ways to write "new media best practices guru" blog posts that will make you rich, famous and attractive! [...]

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Drawing Tutorials and Marketing Lessons

by Keith Bond on 6/17/2013 7:42:34 AM
2 Comments

The point is to consider what you have to offer your fans and collectors and find ways to fill their needs and wants. Be creative – that’s what you are as an artist, by the way. [...]

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We’re Not Done with Spammers Yet, and They’re Certainly Not Done with Us

by Carolyn Henderson on 6/11/2013 7:19:30 AM
14 Comments

What spammers do is wrong; they are using people; and as long as it works, they will continue to do it. That’s a primary reason. A secondary reason so strong that it’s pretty much primary is that I do not want a link to a questionable site on mine. We work hard, very hard, to run our business honestly and with integrity, and I don’t want to jeopardize our good name by digitally associating with a place that deceives people. [...]

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Does it Look Like a Duck with Galoshes on?

by Carolyn Henderson on 6/4/2013 7:29:31 AM
9 Comments

While it won’t result in sudden, agonizing death to allow a spam comment through in our comment section, it is something we want to avoid. Before we delve into this, you may want to know, as I did, why spammers leave comments on our websites at all -- what do they get out of this? [...]

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Even Vegans Have to Deal with Spam

by Carolyn Henderson on 5/28/2013 7:07:42 AM
7 Comments

But spammers, like all dishonest people out to make money without actually earning it, are innovative and intelligent, and they are constantly changing their tactics to outwit the tactics of the anti-spammers. And the anti-spammers figure out what they’re doing and block them, at which point the spammers introduce a new concept that the anti-spammers haven’t addressed yet. [...]

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Artist as Storyteller: Be tactful when sharing your story Part 2

by Brian Sherwin on 1/31/2013 2:45:11 PM
6 Comments

In my opinion, it is crucial to keep things relevant art marketing-wise. You are branding yourself with every detail... even if you don't realize it. [...]

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Artist as Storyteller: Be tactful when sharing your story - Part 1

by Brian Sherwin on 1/27/2013 10:31:43 PM
27 Comments

Artists need to be tactful when meshing aspects of life storytelling with art marketing. Point-blank, sharing a little can sometimes be interpreted as sharing too much. [...]

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We Eat Our Own Dogfood

by Clint Watson on 1/3/2013 7:13:20 AM
7 Comments

So here's something that surprises me: I see some other artist website services recommending you use their software for your blogging solution, but, for their own company blogs, they use Wordpress or Blogger. That should tell you something. How do they find the pain points? How do they know what to fix? [1] Why don't they think their own software is good enough for their own use? [2] [...]

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You Can’t Do Everything

by Keith Bond on 12/24/2012 7:39:57 AM
8 Comments

The truth is you cannot possibly do every idea that you come across. There are a gazillion great ideas out there (and a gazillion bad ones). [...]

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Are You Ignoring the Dark Social Network?

by Clint Watson on 12/6/2012 7:28:02 AM
11 Comments

The question you need to answer is this: are you having fun playing with the 20% on Facebook, while ignoring the much larger network of people you can reach via the "dark social network?" [...]

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You Can't Harvest the Crop Before You Sow the Seeds

by Clint Watson on 11/29/2012 9:47:23 AM
16 Comments

There are many people out there selling courses, doing webinars, and pushing products that teach artists how to do SEO. Many artists see it as a path to the promised land of "traffic" and sales. I can see why: for those of us who did business in a world before Google, the idea is enticing... set everything up "correctly" and watch a steady stream of customers come to your site. But, unfortunately, for most artists, that path won't work. [...]

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Art Scams and Art Scammers: Be careful when throwing around the S word

by Brian Sherwin on 11/26/2012 7:54:55 AM
13 Comments

If you are going to 'call out' an art-related company online (or any company, for that matter) for 'scamming'... make sure that what they are doing can legally be defined as a scam (fraudulent). Dig for evidence -- discover proof beyond mere allegations. Failure to do that can result in a 'world of hurt' in court. [...]

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Not about Art, or Is It?

by Donald Fox on 11/26/2012 7:48:52 AM
21 Comments

Writing is, of course, a thinking process, and one can think logically in a step by step manner, or one can think stream of consciousness with random and jumbled thoughts. Either approach could be taken in writing. The results will certainly vary...Since the writing is being published to the web, however, there is an intended audience, and writing for an audience should require somewhat organized thinking on the part of the writer. Still, this isn’t formal writing, and no blood, sweat, or tears, are required. [...]

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A Blogging Tip for Artists

by Brian Kliewer on 11/23/2012 7:02:46 AM
13 Comments

Over the years I've thought of different ways to get a targeted audience to my site. Some things worked, some didn't. Blogging about other artists is one way to do it. [...]

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Filling Up The Space

by Karen Cooper on 11/9/2012 7:42:46 AM
13 Comments

The artist trying to promote their work cannot rely on cuteness. They need content and it had better be interesting content. [...]

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When You Write about Confrontational Topics - Expect Confrontation

by Carolyn Henderson on 11/6/2012 7:24:38 AM
38 Comments

I want to reiterate that the crucial thing to remember is that, on your website or blog, you set the rules, and if you don't like the people in the room, you can kick them out by removing or trashing their comments. This is not, however, always necessary or even desirable, especially if you choose to write about a potentially confrontational subject... [...]

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Your Hidden Email Subscriber List

by Clint Watson on 11/1/2012 7:34:39 AM
10 Comments

A common objection I often hear from artists is that they don't have an email newsletter list so who, exactly, are they supposed to send the email newsletters to? Many artists are simply convinced they don't have anyone to send to. But I don't think that's true. [...]

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Negative Comments on Your Website or Blog

by Carolyn Henderson on 10/30/2012 7:18:14 AM
16 Comments

Whatever you do, try not to get into a digital argument with this person, especially if they are highly negative and belligerent. You cannot reason, speak with, or write to a person who is angry, so why try? [...]

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Did I Just Solve All Your Art Marketing Woes?

by Clint Watson on 10/25/2012 7:32:10 AM
14 Comments

Put on your thinking cap, I'm sure you can think of something more interesting than "check out my art". Your bottom line will thank you for it. [...]

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Idiots and Maniacs

by Carolyn Henderson on 10/23/2012 7:23:30 AM
22 Comments

So it is with vetting comments on our websites and blogs: while it is tempting to see a person posting a negative comment as an idiot/maniac who needs to be put down, squashed, boxed up, and sent to another planet, sometimes it is best to take a deep breath, still the rapid beating of our heart, take a sip of tea, and let a few minutes pass before we launch a keyboard attack. [...]

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Wealth and Art Part 2

by Keith Bond on 10/22/2012 7:27:52 AM
20 Comments

Your ideal collector is that person who you most enjoy working with. The more you know the characteristics, traits, fears, desires, etc. of your ideal collector, the better you can communicate effectively with that collector – and the better you can reach that collector. [...]

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Three Key Points about Links

by Carolyn Henderson on 10/16/2012 7:17:55 AM
6 Comments

...make sure that your links are relevant. What's relevant? Your art, your website, another website featuring your art -- the theme to this is you, you, you, which goes against everything your mother spent the formative years hammering in, but you are the product that you are marketing. It's difficult to do this without drawing attention to yourself. [...]

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Hyperlinks Are Uber Cool

by Carolyn Henderson on 10/9/2012 7:29:20 AM
15 Comments

If you send out a newsletter, it’s a given that you’ll want to embed links, and for this example, I am adding the link to a sample newsletter of ours. I counted 15 links in this issue: if I mention a specific work, I link to it; if I talk about a show, I link to the show site or more information about it on our site; at the bottom I append individual links to specific sections in our website; and of course, this being the newsletter, I offer two separate links for readers to pass on to their friends. Whereas in an article or a blog this number of links would be possible overload, in a newsletter it’s not unexpected. [...]

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Hot, Fresh Bread and SEO Optimization

by Carolyn Henderson on 10/2/2012 9:10:11 AM
12 Comments

Of course, the more we know about something, the more secure we are with experimenting and doing something different – it’s when we’re unsure of ourselves that we depend heavily upon the voices around us, some of which are helpful, some of which are shriller than they are knowledgeable, others of which are trying to sell us something. Trust your instincts. [...]

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A Different Path

by Brian Kliewer on 8/29/2012 9:22:50 AM
21 Comments

Anyway... my approach and wish for my website are at odds with the 'norm' that everyone seems to be following, I know. I'm not interested in the least in 'traffic' as many are. What I have always wanted to get out of the Internet is a chance to connect...to have conversations...to meet people. A connecting of minds, without any pretense or third party involvement. This challenge became the game. [...]

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Image

by Donald Fox on 8/21/2012 10:47:49 AM
2 Comments

For painters that choose to write about their work, it can be an interesting challenge to describe the painting in words. A literal description would simply be telling the reader what is in the painting. The trick is to show the reader with language that appeals to the senses and with figurative language that appeals to the imagination. [...]

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