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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living




Video Newsletters

by Keith Bond on 3/23/2018 8:53:39 AM

The newsletters that include effective videos stand apart from those of similar content that doesn’t have video. [...]

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Crafting Your Authentic Story

by Lori Woodward on 2/20/2018 9:44:48 AM

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Is Blogging Necessary For Artists?

by Lori Woodward on 2/13/2018 9:39:26 AM

Blogging is a chance to show people who you are in real time. [...]

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Not Every Artist Needs a Blog

by Clint Watson on 10/26/2017 9:49:46 AM

A blog can be a powerful marketing asset. However, building a blog, the right way, takes a big commitment. [...]

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Do the Opposite with Your Blog and Newsletter

by Clint Watson on 8/31/2017 9:45:11 AM

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]

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Integrate Your Artist Site with Social Media

by Jen Caulfield Piche on 8/25/2017 9:47:30 AM

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Online Art Marketing Blueprint

by Dave Nevue on 12/7/2016 10:17:16 AM

Successful people have mastered the art of change. They are not loyal to a “one-way strategy.” They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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You Only Get One Chance

by John P. Weiss on 12/3/2016 10:19:30 AM

12 artist website mistakes to avoid... [...]

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Who Art You?

by Dave Nevue on 11/16/2016 9:55:00 AM

Are you having a difficult time building a loyal following for your art business? Are you receiving a ton of engagement from your social media accounts but no one is visiting your FASO Art Gallery? [...]

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Maximize Holiday Art Sales

by Dave Nevue on 10/19/2016 10:49:51 AM

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

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The Business Side: How Do We Make It Fun?

by Ken Pieper on 10/10/2016 9:38:26 AM

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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My Art Means Something. Period.

by Carolyn Henderson on 4/18/2016 9:29:28 AM

My art means something. Period. So does yours. [...]

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What Are You Willing to Die Having Left Undone

by John P. Weiss on 4/2/2016 10:16:59 AM

Adopting some miracle mornings and the two minute rule will open doors for you. You’ll gain clarity about what’s important and what you want to accomplish. Your artwork will undoubtedly improve. And you’ll be able to answer Pablo Picasso’s challenge with the proclamation that none of the important things in your life have been left undone. [...]

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9 Things to Look for in a Website Host

by Judy Ballance on 3/15/2016 8:13:45 AM

Many artists still don’t have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They haven’t recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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Pressure - And the Real Truth About the Glamorous Life of an Artist

by Catherine Hillis on 2/24/2016 7:37:14 AM

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]

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Sorry, Wrong Number

by Luann Udell on 12/31/2015 7:35:36 AM

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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Skyrocket Your Creative Growth By Changing One Thing

by John P. Weiss on 12/26/2015 9:31:42 AM

Today’s social media, instant entertainment and digital distractions weaken our ability for sustained attention. But by unplugging, setting a schedule, building good habits and embracing deep work, we can reclaim the best of our creativity. And doing so is sure to skyrocket your artistic growth. [...]

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Blogging: Is Anyone Out There?

by Mark Brockman on 12/8/2015 6:55:05 AM

So could be no one but me, my wife and someone else will read even this blog. Maybe no one will read this blog. I feel a bit weird even saying that no one may read this blog, especially if no one does read this blog which means I'm talking to myself. But then I have been talking (interviewing) myself for years, so why change now, at least I know what I said. [...]

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Is Social Media Worth It?

by Carolyn Henderson on 9/21/2015 7:58:43 AM

You are not a failure who doesn’t know the system because the only people who know the system are the ones running it. [...]

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Don't Take Your Art Blog for Granted

by Gayle Faucette Wisbon on 5/5/2015 8:21:34 AM

Recently, someone let me know they had been reading my posts and I was very encouraged to know that! You never know who might be reading and who you might be connecting with. [...]

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Future of Art

by Jack White on 4/30/2015 7:57:47 AM

If your first attempts at a newsletter or blog, don't go well, don’t give up. Stop being frightened of your shadow. [...]

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Mobilize Your Art Marketing

by Clint Watson on 3/31/2015 8:24:26 AM

However, I want to clarify something: I am not recommending you make your site "mobile friendly" just because "Google said so." Google isn't our boss, nor is she our master. In fact, I often recommend artists don't need to worry much about SEO or Google rankings. No, it's not because of Google...we are recommending you make sure your site is mobile friendly because that's how most people visit the web now. [...]

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5 Steps Can Increase Your Blog's Readership

by Yvonne Branchflower on 3/24/2015 7:54:14 AM

There is an infinite array of articles online that will help you become a better blogger—just search “write irresistible blog headline” or “how to write a good blog” and see for yourself. Just remember to pace yourself so you can maintain writing without it becoming a slog. [...]

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Systematic Wandering

by Clint Watson on 1/27/2015 11:02:45 AM

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]

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How Blog Burnout Damages Your Website - And How to Recover

by Yvonne Branchflower on 1/6/2015 7:23:05 AM

To put things right, I will resume blogging. It will not be as often as is recommended. To compensate, I will aim for content that will have a positive impact on readers. I will try to not be disappointed if not many people read it. Among them will surely be my most dedicated fan - the one for whom I write. [...]

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You Already Know What to Do

by Luann Udell on 1/1/2015 7:29:08 AM

It starts with you. One step at a time. Trying, experimenting, persevering. Keeping what works, discarding what doesn’t. You already know what to do. [...]

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The Power Of Authenticity

by John P. Weiss on 12/2/2014 7:16:40 AM

If you're including a blog in your art website, good for you. People want to learn more about your methods, approach and artistic vision. I think artists more than ever should be online and promoting their work. And I also think they should unapologetically share their unique voice. [...]

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Bump up the Professionalism of Your Business Writing

by Carolyn Henderson on 10/6/2014 6:47:36 AM

The more we do something -- anything -- the better we get at it, and as artists who are businesspeople, we are called upon to do a lot of writing: artist statements, resumes, press releases, letters to galleries, responses to clients, descriptions of paintings. [...]

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Our Excuses Are Good Ones -- But They’re Still Excuses

by Carolyn Henderson on 9/22/2014 6:12:50 AM

So a good rule of thumb is, if this communication is really, really important to us, then it’s to our advantage to take the time to get it right. It’s highly likely that care and attention to detail will go more in our favor than against us. [...]

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Serously, This Haz Gawt to Stopp

by Carolyn Henderson on 9/8/2014 7:43:00 AM

Considering that we are communicating with the reader for some reason -- we want something, we are introducing ourselves, we’re selling something, we’re providing information -- we don’t want anything getting in the way that doesn’t have to be there. And misgivings about our intelligence, organization, competence, or vocabulary acumen -- brought about by something as simple as a typo -- are an unfortunate, yet avoidable, issue. [...]

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The Gift And Agony Of Blogging

by John P. Weiss on 9/2/2014 7:21:05 AM

The 21st century may be more technologically complicated than the past but there are fewer gate keepers now for aspiring artists and creatives. Build that website, start your blog, offer an email newsletter, write that book and share your art and message with the world! [...]

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5 Steps to Clearing the Blog in My Throat

by Kim Stubbs on 4/30/2014 7:24:00 AM

Oh, it would be so easy for me to wait until I have all my ducks lined up before starting to blog. To have my entire journey mapped out - what if there are errors in the new website, what font would be best, what images, what if my grammar really sucks (cause it will!)... oh, the excuses are endless...But, what if... what if I just place my hands on the keyboard, and transferring weight to the keys, without fear, actually POST a blog out here. - Ta-da... like this [...]

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Stop Making Excuses

by Brian Sherwin on 4/26/2014 8:36:31 AM

as an artist you have two choices: You can continue to justify whatever it is that you feel is holding you back by spitting out excuse after excuse. OR you can learn from it -- get to the heart of the problem -- and change the way you approach art making / art marketing. You must make the choice. [...]

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Bird Droppings

by Karen Cooper on 2/18/2014 7:14:56 AM

I've heard people say they write to clear their mind, a therapy kind of gig. Okay. But if you're writing a blog to attract people to you website, get more traffic for your art, and no one is reading, maybe it's time to pick up your game a bit. There are people out there who can help you, just do the google search. Think of it as working to develop another facet of your creativeness. [...]

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Why You Need A Soapbox

by Mark Edward Adams on 2/14/2014 7:10:46 AM

Whether you think it is right or wrong, the fact remains that you need a soapbox. You need a platform to launch your new work. However, finding your platform is not easy. [...]

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#1 SEO Tip from an SEO Expert

by Clint Watson on 11/5/2013 8:30:24 AM

I prefer to build my future on something that I can control. You should, too. [...]

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Pareto's Principle

by Jack White on 10/31/2013 7:30:33 AM

It works the same in art. 80 percent of our sales come from 20 percent of our dealers. At outdoor art shows, the 80/20 Rule applies in full force. Only a few of the people coming in your booth are buyers, the rest are just lookers. It’s up to you to weed out those willing to spend money from the tire kickers. [...]

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Your Artful Amplifiers

by Clint Watson on 10/29/2013 7:22:58 AM

Listen, you don't have to beg. Instead, do what we tell artists over...and over...and over: focus on your existing fans. [...]

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The "6C's" of Art Sales

by Clint Watson on 10/15/2013 7:18:43 AM

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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If You Don't Have Anything To Say...Don't

by Clint Watson on 10/8/2013 8:28:55 AM

When someone writes for any other reason than sharing real knowledge and value, it just adds another piece of virtual paper to the landfill that is much of the internet. [...]

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