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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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TAKE ME HOME WITH YOU! Will It Go With the Living Room Rug?

by Luann Udell on 8/19/2017 5:06:08 AM
5 Comments

Art is?should be?.bigger than that. Art should be something spectacular, something you build a room around, not something you match to the décor. Sometimes it's good to go bold and colorful, edgy and provocative. Art doesn't always fit in a box. [...]


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The 11 Essential Elements of Every Artist Website - 2017 Edition

by Clint Watson on 8/18/2017 9:51:21 AM
6 Comments

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]


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Why Artists Need an Artist Website

by Clint Watson on 8/17/2017 9:28:35 AM
3 Comments

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]


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How to Write Artwork Descriptions in the Third Person

by Dave Geada on 8/16/2017 9:49:16 AM
5 Comments

One thing to note is that this framework is a guide and not meant to be rigidly followed. It's important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]


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The Beautiful Side of Facebook

by Lori Woodward on 8/15/2017 9:37:41 AM
7 Comments

So, next time you're busy in the studio on a painting and you think, "If this comes out well, I can post it on Facebook", think about how that fact alone is contributing to your effort and artistic growth... because, after all... you can exhibit your work online as soon as the painting is completed. [...]


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What about Art Festivals?

by Carolyn Henderson on 8/14/2017 9:40:09 AM
6 Comments

There is no secret path to success. There are no surefire tips. There is no method which we can copy to get the results that another artist did, because we do not share their background, their thought process, their opportunities, challenges, and disadvantages. While we can learn from their story, the major message never changes: the one constant involves hard work, perseverance, determination, grit, and independence. [...]


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TAKE ME HOME WITH YOU! Why Are Your Prices So High?

by Luann Udell on 8/12/2017 7:46:45 AM
29 Comments

How do we justify our prices when the materials don't reflect that? [...]


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Are You An Artrepreneur?

by Lori Woodward on 8/8/2017 9:43:22 AM
6 Comments

The most productive people fail their way to success. The key is to start, no matter the outcome. [...]


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The Advantages of Selling Two Bodies of Work

by Lori Woodward on 8/1/2017 9:24:04 AM
23 Comments

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]


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Take Me Home With You! "It Costs Too Much"

by Luann Udell on 7/29/2017 9:00:34 AM
32 Comments

When a customer thanks you for selling them your work? You know you're doing it right. [...]


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Multiple Streams of Income For Artists

by Lori Woodward on 7/25/2017 9:39:29 AM
9 Comments

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]


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Creating Upon Demand: Sidestepping the Pitfalls

by Carolyn Henderson on 7/24/2017 10:34:21 AM
8 Comments

The rest rejuvenates the soul - where the Muse resides. [...]


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HATERS GONNA HATE: Your Turn to Ask the Questions!

by Luann Udell on 7/22/2017 9:17:45 AM
16 Comments

To make a sale, you need a dialogue, not a monologue. [...]


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Current Framing Options - Part 1

by Lori Woodward on 7/18/2017 10:39:51 AM
33 Comments

There are many, many framing options available to artists today. Your framing selection will be determined by several factors: your style, your venues, your buyers, and your budget. [...]


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HATERS GONNA HATE: Til We Meet Again

by Luann Udell on 7/15/2017 6:54:58 AM
35 Comments

Not everyone is our customer. [...]


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Videos That Sell Your Artwork

by Dave Geada on 7/12/2017 9:48:06 AM
11 Comments

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]


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Writing Artwork Descriptions That Sell More Artwork

by Dave Geada on 7/7/2017 10:45:57 AM
33 Comments

If you follow this formula, I think you'll find that you'll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]


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Art Sales Trends in 2017

by Lori Woodward on 7/4/2017 8:36:01 AM
38 Comments

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]


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Improve Your Marketing With Newsletter Scheduling

by Jen Caulfield Piche on 6/30/2017 10:30:42 AM
Comment on this

Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]


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The Artist's Clock

by Cheryl Magellen on 6/29/2017 9:39:07 AM
6 Comments

My goal is to follow through with my commitments. I do not want to promise something and not be able to deliver. Keeping calendars is my best organizational tool. [...]


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Planning For Profit - Doing The Math

by Lori Woodward on 6/27/2017 9:29:48 AM
10 Comments

It's much easier to calculate and anticipate what we artists spend in any year, but harder to determine projected income. Why is that? [...]


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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you'll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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HATERS GONNA HATE: How Long Did It Take You To Make That?

by Luann Udell on 6/17/2017 12:06:26 PM
22 Comments

What is the story only YOU can tell, to connect your audience to the work you make? [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
3 Comments

Social media can be a powerful tool in your art marketing toolkit if it's done properly. [...]


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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM
13 Comments

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]


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HATERS GONNA HATE: "I Can Make That!"

by Luann Udell on 6/9/2017 6:10:02 PM
16 Comments

Win them over to YOUR side, and you'll have a cheerleader for life! [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist's website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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SHAKE IT OFF! Haters gonna hate, but just shake it off!

by Luann Udell on 6/3/2017 8:37:17 AM
34 Comments

Don't BURN the bridge. BUILD a bridge. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
13 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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Haters Gonna Hate

by Luann Udell on 5/27/2017 7:10:46 PM
77 Comments

When you have a strategy to handle difficult questions and difficult people, other people?potential collectors, who worry that their questions might be considered difficult or awkward?are paying attention to how you're handling it. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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Making The Bed

by Luann Udell on 5/19/2017 10:20:11 PM
27 Comments

It's about the story we choose to tell, and how we make our art reflect that story. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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When the Painting is Finished

by Ginny Butcher on 5/17/2017 10:20:55 AM
15 Comments

Do you have a method or process you follow once you've finished a painting? [...]


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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM
12 Comments

We haven't lost our humanity. As individual people, we speak as individual people ? not conglomerates ? and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]


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How to Coordinate an Art Exhibit

by Lorraine Catania on 5/13/2017 11:30:51 AM
10 Comments

It can be very rewarding to see the fruit of your labor translated into a beautifully displayed exhibit of art. [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 5/12/2017 10:00:11 AM
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For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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