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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Advantages of Selling From Your Own Website

by Lori Woodward on 1/16/2018 9:42:15 AM

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]


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Myth #4: Lower Art Prices = More Sales

by Jason Horejs on 1/12/2018 8:58:44 AM

The value of art is largely arbitrary. There are no objective elements that would allow a gallery owner or an artist to develop a universally optimal price for a particular piece of artwork. [...]


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Don't Be A Jack

by Keith Bond on 1/10/2018 9:03:47 AM

Your mailing list is your number one asset. [...]


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GETTING YOUR STORY OUT THERE: Read All About It!

by Luann Udell on 1/6/2018 5:02:31 AM

So embrace this basic premise, that its up to us, as artists, to make sure our stories get out into the world. [...]


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Misguided Resolutions

by Eric Rhoads on 1/3/2018 10:20:17 AM

In 2018 may you be blessed with miles of smiles, surrounded by people you love and want to be around, filled with realized dreams and the ability to help others change their lives and the joy of knowing you did it on your own. [...]


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Myth #3: People Need to See Art In Person to Buy It

by Jason Horejs on 12/29/2017 10:12:54 AM
6 Comments

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Im grateful for the sales we make online, and Im excited about the prospects of growth for internet sales. [...]


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The Lifetime Value of a Single Contact

by Clint Watson on 12/28/2017 9:22:55 AM
3 Comments

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]


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My Success Story

by Lori Woodward on 12/26/2017 7:48:55 AM
21 Comments

I enjoy learning from those who know vastly more than I do, and finally, I constantly work at improving both my artwork and my writing skills. None of it is easy; none of it is quick, but its been an exciting ride and Im grateful. [...]


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Passive Income Models That Pay You Back

by Lori Woodward on 12/19/2017 9:37:19 AM
23 Comments

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, its nearly impossible to focus on the business of actually creating our art. [...]


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Myth #2: Art Sells Itself

by Jason Horejs on 12/15/2017 9:16:05 AM
11 Comments

If you are studying the theory of salesmanship and then taking every opportunity to put theory into practice, you will see a steady increase in your ability to sell your art. [...]


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Show Don't Tell

by Clint Watson on 12/14/2017 9:13:21 AM
3 Comments

Telling us a story is boring, showing us one is riveting. [...]


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Advantages of Passive Income For Artists

by Lori Woodward on 12/12/2017 9:33:56 AM
26 Comments

Simplify Your Marketing Efforts [...]


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The "Thank You" Card

by Keith Bond on 12/8/2017 9:43:56 AM
14 Comments

Dont underestimate the value of the Thank You card or other personalized cards. [...]


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Marketing, Mastery and Magic Moments

by Clint Watson on 12/7/2017 11:08:19 AM
9 Comments

So before you get too obsessed with the pace of reaching the end goal, enjoy where you are. Enjoy your craft. Enjoy each of those little moments that are piling up underneath you. [...]


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Wisdom With Dependability - Artist John Horejs

by Lori Woodward on 12/5/2017 9:45:35 AM
9 Comments

It's still imperative that artists use quality materials so that their creations will stand the test of time. John Horejs is a perfect example of one artist who has successfully walked the line between offering quality work while practicing frugality. [...]


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The Most Important W Of All

by Luann Udell on 12/2/2017 6:01:05 AM
17 Comments

We actually already know how to write a press release. It was drilled into us early on: The five Ws who-what-when-where-why: and sometimes how. [...]


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Myth #1: Art Doesnt Sell Anymore

by Jason Horejs on 12/1/2017 9:30:24 AM
36 Comments

I believe that its critical for artists to approach the market with the right attitude. If you are hard-working, pragmatic, organized and positive, you will find opportunities to sell your work. [...]


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The Advantages of a Fractured Art Market

by Clint Watson on 11/30/2017 9:46:37 AM
8 Comments

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]


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Joining a Group

by Keith Bond on 11/29/2017 9:42:17 AM
2 Comments

We artists tend to be solitary whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]


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Who Buys Your Art And Why - Do You Know?

by Lori Woodward on 11/28/2017 9:39:28 AM
19 Comments

Who Buys Your Work or Who Is Likely To? [...]


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THE ART OF MARKETING Part 3: People Here Dont Appreciate Art

by Luann Udell on 11/25/2017 5:56:07 AM
30 Comments

It took you some time to learn your craft. You didnt give up when it got hard, did you? You persevered, because it mattered to you. Dont give up on your audience, either! Give them time, give them lots of opportunities to see you and your work, a chance to know your heart. You wont be disappointed. [...]


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Repeated Exposure Over Time

by Clint Watson on 11/24/2017 9:03:31 AM
11 Comments

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]


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Move Them Away from the Crowd

by Lori Woodward on 11/21/2017 9:31:38 AM
26 Comments

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]


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THE ART OF MARKETING Part 2: The Good Old Days, part II

by Luann Udell on 11/18/2017 5:13:03 AM
21 Comments

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]


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Instagram

by Clint Watson on 11/16/2017 9:33:28 AM
27 Comments

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]


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Finding Your Collectors

by Keith Bond on 11/15/2017 10:12:33 AM
9 Comments

Go to where the collectors are, and... Bring the collectors to you. [...]


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Commissions - Are They Right For you?

by Lori Woodward on 11/14/2017 9:27:21 AM
11 Comments

While commissions can be lucrative, they're not always as joyful as painting for yourself. So whether you take them on or not, depends on what types of work you're capable of, and how much tolerance you have for letting clients direct the content of your artwork. [...]


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THE ART OF MARKETING Part 2: The Good Old Days

by Luann Udell on 11/11/2017 5:08:05 AM
11 Comments

The best thing about using social media for marketing? Its a heckuva lot cheaper, and takes a lot less time. [...]


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Use Your Mailing List

by Keith Bond on 11/8/2017 9:28:19 AM
9 Comments

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best. [...]


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Your Time Is of The Essence

by Lori Woodward on 11/7/2017 9:55:32 AM
26 Comments

Know who you are, and know why people buy your art - that's the true essence of marketing. [...]


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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

by Luann Udell on 11/4/2017 5:10:54 AM
57 Comments

Its not an either/or choice. Its a bunch of streams that make a river. [...]


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High Hanging Fruit

by Clint Watson on 11/2/2017 9:35:27 AM
12 Comments

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]


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Marketing Channels That Drive Art Sales

by Dave Geada on 10/25/2017 9:29:06 AM
9 Comments

In this weeks article, Ill be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]


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Treat Everyone with Respect and Dignity

by Clint Watson on 10/20/2017 9:34:16 AM
40 Comments

We encourage you to make treating everyone with respect and dignity a part of the way you do business. Let's work together to make this world a better place for us all. [...]


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Secrets of the Pros: An Art Marketing Strategy to Grow Your Art Sales

by Dave Geada on 10/18/2017 9:03:40 AM
13 Comments

In this article Im going to describe a marketing strategy that really works well for increasing your art sales. [...]


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How To Price Your Giclee Prints

by Lori Woodward on 10/17/2017 9:28:05 AM
6 Comments

When you get your work out there in front of many more people than you could with just one original, you gain the opportunity to sell more of your originals. [...]


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The Survival of the Artist in the Automated Age

by Julia Taylor on 10/13/2017 9:04:34 AM
14 Comments

Art that transcends the commonplace, even occasionally art on a hotel wall, will find its way to those who value and notice the art. And technology will allow more people to find and hopefully collect our art. [...]


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Should You Enter Juried Exhibitions?

by Patrick Faile on 10/11/2017 9:12:13 AM
38 Comments

On our artistic journey we all meet criticism and obstacles of every kind. Keep an open mind and an attitude on self improvement and quality of work. The journey is not easy. If it were, it wouldn't mean anything. [...]


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Making and Selling Giclee Prints - Will It Work For You?

by Lori Woodward on 10/10/2017 9:38:45 AM
12 Comments

The reason to sell giclees is to offer your work to a larger audience at a lower price than your originals. A second incentive is because it provides some semi-passive income to the artist. [...]


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Trust Your Instincts, Not the Experts

by Carolyn Henderson on 10/9/2017 9:50:53 AM
46 Comments

Youre an artist. You have a reputation for thinking differently. So . . . earn that reputation. The more we think original thought, the more we manifest that thought into acting differently. [...]


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