Blog on Art Marketing and Selling Art


Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

Read More

Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

Read More

Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

Read More

Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, itís never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, itís a great excuse to get back in touch with a past buyer and remind them of your work. [...]

Read More

Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

Read More

Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

Read More

Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

Read More

Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

Read More

Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

Read More

Keith Bond discusses how spending time on a regular basis on any task can be much more effective

Weed the Garden

In your art business, there are many weeds that are preventing you from being your most productive. Spending time on a regular basis to keep them in check will do far more than a less frequent weeding blitz. [...]

Read More

Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

Read More

Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

Read More

Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

Read More

Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

Read More

Eric Rhoads discusses the importance first impressions make on your art sales

Are First Impressions Killing Your Art Sales?

Every first impression matters. It sets the tone. [...]

Read More

Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

Read More

Don't miss John Weiss' guide on how to share authentic content with potential collectors

How to Create Killer Content and Make People Happy- A Cartoon Guide

Share Authentic Content... The kind of writing, artwork, music and stuff that uplifts people. [...]

Read More

Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

Read More

Eric Rhoads discusses the importance of building your brand, prices and a luxury appearance.

Six Tips to Get More Money For Your Paintings Without Hurting Sales

You will lose some customers at a higher price, but youíll make more money and work less. Build the importance of your brand with constant repetition over years and a luxury appearance. [...]

Read More

Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

Read More

Eric Rhoads discusses the importance of continuity when marketing your art.

The Land of Danger for Art Marketers

Marketing is like a jet that never lands and has to be continually refueled in the air. If you land it, you lose momentum and itís much harder to take off again ó and youíll see a reduction in business before long. [...]

Read More

FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Read More

Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. Itís your persistence and consistency in inviting that will lead to a strong follower base. [...]

Read More

Lori Woodward's discusses the power of the "red dot" at an art show.

The Psychology of SOLD

Sales really do beget Sales. [...]

Read More

John Weiss' continued discussion on the three important words to help you be successful.

The 3 Words You Need to Know for Greater Success, Part 2

As a creative, consider the work youíre producing. Does it stand out? If not, try doing the opposite of what youíre currently doing. Switch things up. [...]

Read More

Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like weíve reached a point where a few major providers are dominating the market. [...]

Read More

Eric Rhoads discusses the important role a frame can play in selling your artwork.

Using Frames To Sell Artwork

Itís important to think of a painting as a whole package. Quality paintings and quality frames go together. [...]

Read More

Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

Read More

John Weiss discusses the three important words to help you be successful.

The 3 Words You Need to Know for Greater Success, Part 1

There are three words you need to know that can help you achieve greater success. Those three words are: Do the opposite [...]

Read More

Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, Iíd like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

Read More

Lori Woodward's discusses how to build your skill set by narrowing your focus.

For Love and Money

What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]

Read More

Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

Read More

Eric Rhoads discusses the value of repeated exposure.

How to Kill an Ad Campaign

Why Getting Sick of Your Ads Will Hurt Your Business [...]

Read More

Lori Woodward shares the value of always being a student...

Adding Value to Your Artwork

Never settle... as soon as you think you've learned everything there is to know about making fine art, your work is in trouble. [...]

Read More

Luann Udell discusses the importance of having an "art group" and how it can help you grow creatively.

THE FOUR QUESTIONS #1 Create Your Artist Support Group

When your peeps have your back, it's easier to move forward. [...]

Read More

Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

Read More

Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

Read More

Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a ďvanityĒgallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

Read More

Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isnít selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

Read More

Luann Udell discusses the effects money can have on your business decisions.

Too Much Money

Donít let a lack of big bucks keep you from the small, daily steps we all need to make, to move our art further out into the world. [...]

Read More