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Art Marketing Ideas and Straight Talk about Selling Art, Marketing, Inspiration & Fine Living

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Planning For Profit - Doing The Math

by Lori Woodward on 6/27/2017 9:29:48 AM
7 Comments

It's much easier to calculate and anticipate what we artists spend in any year, but harder to determine projected income. Why is that? [...]


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Are Galleries The Right Choice For You?

by Lori Woodward on 6/20/2017 9:40:39 AM
25 Comments

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]


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The Perfect Artwork Page

by Dave Geada on 6/19/2017 10:07:30 AM
16 Comments

By following this straightforward approach to structuring your artwork pages you’ll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]


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HATERS GONNA HATE: How Long Did It Take You To Make That?

by Luann Udell on 6/17/2017 12:06:26 PM
22 Comments

What is the story only YOU can tell, to connect your audience to the work you make? [...]


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Social Media Marketing for Artists

by Dave Geada on 6/14/2017 8:57:46 AM
3 Comments

Social media can be a powerful tool in your art marketing toolkit if it’s done properly. [...]


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Is The Gallery System Dying?

by Lori Woodward on 6/13/2017 9:19:25 AM
13 Comments

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]


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HATERS GONNA HATE: “I Can Make That!”

by Luann Udell on 6/9/2017 6:10:02 PM
16 Comments

Win them over to YOUR side, and you’ll have a cheerleader for life! [...]


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Getting Seen and Heard in the Crowd

by Lori Woodward on 6/6/2017 9:21:09 AM
16 Comments

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]


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The Ultimate Artist Website

by Dave Geada on 6/5/2017 10:34:25 AM
2 Comments

In short, a great artist’s website helps collectors emotionally connect with the artist and their work, and makes it easy for them to buy artwork before anyone else can. [...]


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SHAKE IT OFF! Haters gonna hate, but just shake it off!

by Luann Udell on 6/3/2017 8:37:17 AM
34 Comments

Don’t BURN the bridge. BUILD a bridge. [...]


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The Power of Newsletter Marketing

by Dave Geada on 5/31/2017 9:55:49 AM
12 Comments

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]


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Haters Gonna Hate

by Luann Udell on 5/27/2017 7:10:46 PM
77 Comments

When you have a strategy to handle difficult questions and difficult people, other people—potential collectors, who worry that their questions might be considered difficult or awkward—are paying attention to how you’re handling it. [...]


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Business Cards That Drive Art Sales

by Dave Geada on 5/24/2017 10:10:48 AM
20 Comments

One of the most important tools in the artist marketing toolkit is your business card. [...]


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The Right Way to Sell Art Online

by Dave Geada on 5/22/2017 10:23:21 AM
4 Comments

Highlighting the wrong way and the right way to sell your art online. [...]


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Making The Bed

by Luann Udell on 5/19/2017 10:20:11 PM
27 Comments

It’s about the story we choose to tell, and how we make our art reflect that story. [...]


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Just Keep Smiling! Tips on Art Shows

by Sharon E. Allen on 5/18/2017 9:51:14 AM
18 Comments

Actively give out your business card or rack cards or whatever you use for advertising. [...]


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When the Painting is Finished

by Ginny Butcher on 5/17/2017 10:20:55 AM
15 Comments

Do you have a method or process you follow once you've finished a painting? [...]


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Marketing Techniques Artists Feel Pressure to Use - Canvassing

by Carolyn Henderson on 5/15/2017 9:57:47 AM
12 Comments

We haven’t lost our humanity. As individual people, we speak as individual people – not conglomerates – and in a world where the masses are treated as numbers, connecting on an individual basis is very rare, and precious indeed. [...]


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How to Coordinate an Art Exhibit

by Lorraine Catania on 5/13/2017 11:30:51 AM
10 Comments

It can be very rewarding to see the fruit of your labor translated into a beautifully displayed exhibit of art. [...]


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How to Promote Your Workshops to Over 55,000 Fine Artists

by Dave Geada on 5/12/2017 10:00:11 AM
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For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]


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Learn The Secrets to Great Online Art Marketing in Our New Video Series

by Dave Geada on 5/8/2017 9:44:22 AM
5 Comments

Have you ever wondered what successful artists do to market their art online? [...]


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Why I Came Back To FASO

by John P. Weiss on 5/6/2017 11:40:42 AM
44 Comments

If you’re an artist or creative, FASO has everything you could ever want and more to showcase your art. You’ll be supported, loved and part of a community of artists. [...]


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Marketing Techniques Artists Feel Pressured to Use - Networking

by Carolyn Henderson on 5/1/2017 10:00:44 AM
8 Comments

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]


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Tools of the Trade

by Laura Pollak on 4/24/2017 9:55:48 AM
5 Comments

There are so many ways to make our lives easier on a day to day level but sometimes we don’t relate them to our art. Easily one of the best tools we have is our smart phone. [...]


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Fairs vs Galleries

by Crystal Rassi on 4/21/2017 9:33:51 AM
16 Comments

Do fairs devalue my work? Am I an established artist if I have gallery representation? [...]


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On Marketing and Networking

by Sharon Allen on 4/19/2017 10:09:04 AM
16 Comments

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]


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Marketing Techniques Artists Feel Pressured to Use - Social Media

by Carolyn Henderson on 4/17/2017 10:54:00 AM
9 Comments

When you seek to engage people, do so because they’re people, not because they’re potential contacts who can advance your agenda. [...]


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MUST I Attend that Art Reception?

by Sandy Askey-Adams, PSA on 4/7/2017 10:09:53 AM
19 Comments

Attending an art reception is part of being involved in the art world. Every artist must have that. It will help shape the way you move forward in your professional art life or even your personal life. [...]


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The Social Media Mound

by Crystal Rassi on 4/6/2017 9:56:28 AM
18 Comments

Instagram, Twitter, Facebook and Pinterest etc., aren’t just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]


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Marketing Techniques Artists Feel Pressured to Use - Advertising

by Carolyn Henderson on 4/3/2017 10:03:13 AM
8 Comments

All artists who are interested in selling their work want to know how to market. [...]


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Forget the Flowers and Hold the Wine

by Luann Udell on 3/30/2017 11:43:11 AM
22 Comments

Let your art speak for itself. And let your art be the star of the show. [...]


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Do This Every Single Day, and You’ll Succeed!

by Carolyn Henderson on 3/20/2017 10:21:28 AM
23 Comments

The artist’s work is different from a corporate CEO’s. It only makes sense that his method of doing so will be different as well. [...]


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How to Leverage Analytics to Make Your Art Marketing More Effective

by Dave Geada on 3/17/2017 10:47:59 AM
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Why Website Data Matters (And Why It Doesn’t Have to Be Complicated) [...]


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What Happened At The Oscars Is A Clue To Selling More Art

by John P. Weiss on 3/11/2017 9:17:13 AM
23 Comments

Yes, a professional website is important. So is building an email list, blogging about your work and leveraging social media to share your art. But in the end, it’s all about the work. [...]


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Eight Key Things To Do To Get Ready For A Small Business Solo Show

by Jean McLean on 3/7/2017 9:39:14 AM
13 Comments

Do you like showing at small businesses? [...]


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Flattery Works - But Don’t Let It Work on You

by Carolyn Henderson on 3/6/2017 10:05:49 AM
5 Comments

Caution, in dealing with people we don’t know, is not ill advised, and if you remain polite in the process, you won’t mess up a potential sale or offer in case the person reaching out to you is genuine. [...]


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The Wordless USP

by Clint Watson on 2/28/2017 10:09:48 AM
12 Comments

You're not selling insurance, you're selling art: what you need is a wordless USP. I'm redefining "USP" for artists. Your "Wordless USP" is your Unique Style of Painting. [...]


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Marketing On The Web

by Ken Pieper on 2/27/2017 10:20:02 AM
28 Comments

We must remember our website has a very short window of opportunity to attract and create enough interest to stop a potential customer in their tracks and take notice of who we are and why they must have our work. [...]


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Déjà Vu - Do I Have a Great Deal Just for You!

by Carolyn Henderson on 2/21/2017 10:31:52 AM
9 Comments

Before you accept a statement as true, ask yourself, "Who told me this?", "Are they trustworthy?", and "Are they simply repeating something they've heard?" [...]


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How to Avoid the #1 Obstacle to Becoming a Professional Artist

by Dave Geada on 2/17/2017 10:12:13 AM
22 Comments

If you follow this simple to describe and hard to do recipe, you will succeed in earning a living from your art. [...]


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