What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]
What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]
Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]
When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]
All you're ultimately left with is the path you've chosen, and the story you tell about it.
We can’t choose whether it will bring us fame, or wealth, or self-worth. Only time and history can do that. But we can choose what role it will play in our life.
When things change, and the old ways aren't working, moaning and complaining about it doesn’t help. It won’t change anything. The only thing you can change is…well, YOU. You can change your outlook, your goals, your process, your path. [...]
It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]
Engage your mind and find ways to overcome what others have not figured out. Start by believing that you have what it takes, your own unique ideas and perspective, which no one else on earth has. Use it to your advantage. [...]
Remember: The work that refreshes your spirit, restores you to yourself so you can do other, perhaps higher-paying work, is just as important as making a living with art. There is no right or wrong way to balance art, income, and life—only what works for you.