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Creating an Art Website for Marketing

If you are an artist, you must proactively market your creations to the world to become acknowledged and appreciated in this highly competitive industry.  While there are a number of ways to market your artistry and unique eye including participating in art shows, exhibits and contests, there is nothing more effective than creating an art website to market your skills and exceptional artwork.  While beauty is in the eye of the beholder, you will give your visitors the visual samples that will affect their impression on you as both a person and an artist.  With the proper website design, email marketing, social media marketing, and SEO techniques you can connect with art collectors from all over the world.

There are simple rules that should be followed when creating an art website for marketing purposes.  The design of your site should be clean and consistent with colors that are complimentary to your art work and personality.  As an artist, you should understand the design of your site speak volumes about you as a person.  Impress visitors with a well planned layout, content and most importantly visual effects that improve the presentation of your artwork.  While the design of your website matters, never take away from your work and always make sure your samples are what stick out the most. 

While the content on your art website should be informative, keep it short and sweet.  Brief descriptions of your biography and events that inspired you for your work will be just enough to keep visitors content and interested.  The number one reason visitors leave a marketing site is because the site does not capture their interest or it is unorganized and difficult to navigate through.  Go the simplistic approach with your artwork marketing site and you will find a number of interested art collectors showing an interest in your pieces.



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