Daniel 's comment on Do artists need galleries anymore?

via clintwatson.net
I think about this regularly. We spend a lot of time helping artists develop online marketing strategies but at the end of the day that is mostly leading to an in-person face to face sale if its an original work.

I very much agree with Kristin's comment, "Nothing compares to viewing an original painting in person and sharing the excitement of being a part of an Art Opening". But then it doesn't have to be a gallery. It could be an open studio or a show that the artist has organized in a community location. I think the key is to find a way to develop a following and make the selling process an event.

For me, being physically close to an original work of art by a true artist is very much a spiritual experience that could never be replaced.


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