Kate Dardine 's comment on Art Marketing with Email Newsletters - Stories from the Wild
|Kate Dardine |
|48 months ago|
I have also had good sales from my e-newsletter since I added a "featured painting" with a link back to my website - where the painting can be purchased through PayPal. In the past two months I've sold five paintings through my e-newsletter. One of the paintings was one that I had in a gallery, so the image link went straight to the gallery's website, and they made the sale. So for anyone who wonders if it is worth the effort to set up and write an e-newsletter, the answer is a resounding YES!
I have my website through Fine Art Studio Online, which offers an easy to use newsletter template and the ability to email up to 500 subscribers. Between that and the ability to setup a blog that resides right on my website, I have little excuse to not communicate with my collectors and potential collectors.
BTW, more than half the people who bought paintings from my e-newsletter had not bought a painting from me before.