terri 's comment on Success (dot) com
|22 months ago|
I think we have to look at the web as a media channel. We have to decide how we want this media to work for us and act accordingly. All roads must lead back to your studio, gallery, or web site --with a clear call to action (conversion).
Working hard? Well, I don't "work hard." I play well. Which means I don't believe in hard work, but rather smart work.
Marketing, running a business, is like learning a new skill. It takes practice and commitment. Period.
It also takes learning which pools to fish from, or knowing who your product speaks to. Again, this is part of the practice.
I'd also add that it's important to define clearly what success is in every aspect of your marketing plan and strategy. It's not always about fame and fortune, or becoming an art star. Such as this week I had a piece accepted into a rather prestigious show. AND my non-profit project just got fiscal sponsorship. Two successes. And for me that's where the fun begins....