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Lyrae Perry 's comment on Find Your Style and Stick with It! Sigh . . .

Lyrae Perry
via faso.com
I really have a problem with putting artists in a category and making them stay there. Yes, from a marketing standpoint it's good because it's easy, but from the perspective of artists, we need to have room for our art to evolve. I've worked in construction accounting most of my life to pay the bills, but I have always been an artist--a painter, a graphic artist, and a crafter. I work in most media, including digital art too. I'm a marketing copy writer (to help people sell stuff). I've always painted and created in a variety of styles and media. I love it all and I love experimenting. I've been advised that I should use a different name on each style of art and put up different websites instead of showing all my art on one website, because it confuses buyers about what niche I'm in. Hmmmmm ... I'll go as far as creating separate pages on one website for each genre or style, but I don't want to put up different sites. For one thing, I don't have time to maintain all that and paint too. Besides, I really like all the different things I get to do with my art. The variety is really a reflection of who I am past and present and foreshadows where I'm going in the future. I've got multiple interests and tastes, why should I have to pick which is the "real me" to carry my real name and hide the rest? And as some others have posted, our art is changing and growing as we do. However, as a marketer, I understand about pitching the right material to the proper target market. And I do that. My Cosmic Road series is presented to galleries and buyers who like modern art. The tightly painted watercolor botanicals and wildlife art is only interesting to a different group of buyers or galleries. My big solution is to paint in series. This gives my art the room it needs. I pitch specific series portfolios to the right target audience. They don't see the other work I do so they aren't overwhelmed or confused. Because I'm always pushing the envelope,cross over artworks emerge that bridge more than one genre or style. For example, "Steampunk Chicks" is a fantasy piece, painted realistically with robot chicks, real eggs, candy eggs and confused looking fluffy bantam chick. While the painting is a really specific audience/target market, I can get away with presenting it in several different target market public shows, but not necessarily with a gallery showing. Many galleries are pitching to a narrow audience segment (think buyers), and they know what they want and what works for their clientele. Do your homework on the galleries you're interested in and give them what they want to be successful. BUT, I think artists need to paint what's fun, what they love and enjoy, because that good energy is going to translate into the work and be felt and seen by others.



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