Art Posts Tagged sales | BrushBuzz Art Marketing Posts by Canvoo

Karen Weihs: "I feel we, as artists, are missing opportunities that are right under our nose for marketing and selling our work. " Visit this link >>

Gayle Faucette Wisbon: Karen Weihs shares her personal experience and explains why artists should always be prepared for opportunities.

ABI: "Art fairs, craft shows, indoors, outdoors, juried, non-juried - there is a large variety of events taking place all year long in which to sell your art or craft work." Visit this link >>

Gayle Faucette Wisbon: Arts Business Institute shares a list of things to look for in finding the right art shows to enter.

Keith Bond: "In this age of being digitally over-connected, sometimes something tangible sent via snail mail will really impress." Visit this link >>

Gayle Faucette Wisbon: Keith Bond shares an effective way to connect with your closest collectors.

Michael Chesley Johnson: "The bottom line is, if you're trying to make a living at this, you want to get paid a reasonable rate for your work - and to make sure it gets out the door at whatever price." Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson shares his method for determining prices for his paintings.

Andrea Vahl: "If your business strategy includes using your personal Facebook profile to connect to customers (and there are many good reasons why it should) then you need to use your Facebook Timeline to tell a story." Visit this link >>

Carrie Turner: Tweak a tool you're already likely using to help market your art even more...

Barney Davey: "Strafranger is a new word I coined to describe all those anonymous new friends you have on your social media platforms who offer hard-to-measure quality as potential customers." Visit this link >>

Gayle Faucette Wisbon: Barney Davey reminds artists of the true value of word of mouth marketing.

Brian Sherwin: " Point blank -- it is difficult for me to find merit in his series of Spot Paintings. " Visit this link >>

Gayle Faucette Wisbon:

Jack White: "Sell the experience, and I promise, they will haul art away in truckloads." Visit this link >>

Gayle Faucette Wisbon:

Jack White: "Your goal should be to give your client an unforgettable buying moment." Visit this link >>

Gayle Faucette Wisbon:

Laureen Marchand: "You're an artist. And you know best what should be done with your artwork." Visit this link >>

Gayle Faucette Wisbon: Artist and gallery owner, Laureen Marchand, shares some some great info on finding and getting into galleries.

Lori Woodward: "The Internet has changed the way everything is bought and sold, and we're in the middle of a revolution. " Visit this link >>

Gayle Faucette Wisbon: Lori Woodward shares some interesting results of her recent interviews with artists, collectors and galleries.

Jan Weiss: "Is art more inspired when there is struggle?" Visit this link >>

Gayle Faucette Wisbon: Jan Weiss shares an interesting observation about art and economics and asks for your feedback.

Robert Genn: " Shooting from the hip, I'd say if you want to make sales in New Mexico, you have to have really top quality art." Visit this link >>

Gayle Faucette Wisbon:

Alyson Stanfield: "Artist Carol McArdle has sold 45 original works of art over the past five or six years - on her own - without participating in art festivals." Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield shares some very encouraging sales stats from an artist selling on her own.

Maria Brophy: "The challenge with whales is that you have to swim out to them; otherwise they don't know you exist." Visit this link >>

Gayle Faucette Wisbon:

Mark Edward Adams: "We are in our 30's and 40's and we are not collecting art." Visit this link >>

Gayle Faucette Wisbon:

Barney Davey: "Art Marketing Is a Learned Skill That You Can Master." Visit this link >>

Gayle Faucette Wisbon:

Todd Henry: "I fear that in the "race to the bottom" we are devaluing art." Visit this link >>

Gayle Faucette Wisbon:

Kelly Sullivan: "But all the tenacity in the world doesn't change the fact that if art is to be your business, there is business to be done. " Visit this link >>

Gayle Faucette Wisbon: Balancing art and business can be a challenge for all artists, especially if you are attempting it all on your own.

Robert Genn: "Consignment is by far the best system." Visit this link >>

Gayle Faucette Wisbon: Consignment may be great for some artists, but it's nice to know there are other choices.

Maria Brophy: "ONE MAJOR KEY TO CONNECTING WITH COLLECTORS: SOLVE THEIR PROBLEM!" Visit this link >>

Gayle Faucette Wisbon: Maria Brophy shares a firsthand experience with an art collector that we can all learn from.

Dan Andrews: "the way most people go about trying to get fans is completely backwards. They target everyone they can... They shoot for a certain amount of traffic, or try to increase their conversion rate" Visit this link >>

Clint Watson: Every single artist should read this - this is what I've been trying to tell you

Tags: success | sales | marketing | collectors | All Quotes by Dan Andrews

Luann Udell: "There seem to be two extremes in the art/craft world on how artists deal with this question." Visit this link >>

Gayle Faucette Wisbon:

Michael Chesley Johnson: "I hadn't expected to stir up such a hornet's nest with my last post on giclees." Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson shares a follow up post to article on selling giclees.

Cory Huff: "Research is a good foundation for all marketing campaigns. " Visit this link >>

Gayle Faucette Wisbon: Some great ideas for jump starting your online art marketing.

Michael Chesley Johnson: "It seems that many painters, as well as the galleries that represent them, are turning to giclee prints. " Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson shares his views on giclees and asks for your thoughts.

Brian Sherwin: "My research of art appraisers online has lead me to think that perhaps art appraisers need to get with the times." Visit this link >>

Gayle Faucette Wisbon:

Michael Chesley Johnson: "Sometimes you just want to keep something for yourself." Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson asks an interesting question when considering the purpose of your art.

J'net Smith: "Create art you love, but make sure it meets a market need." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #20 of her "20 Rules for Starting Your Art Licensing Business".

Brian Kliewer: "Many artists have taken up smaller work as a direct result of the poor economic situation. " Visit this link >>

Gayle Faucette Wisbon: Brian Kliewer shares his approach to marketing art, without the need for social media.

Bob Duggan: "There's a creative, hard-working 99% out there that suffers first from Hirst and Koons sucking up all the oxygen and publicity and secondly from the media allowing itself to be suckered into facilitating the farce." Visit this link >>

Gayle Faucette Wisbon: Bob Duggan discusses the impact of more Damien Hirst art on the contemporary art market.

Moshe Mikanovsky: "By identifying what you like and what not, you will be able to easily identify where you need help the most." Visit this link >>

Gayle Faucette Wisbon: Moshe Mikanovsky opens up a great discussion on working together with other artists to meet common goals.

Robert Genn: "So far the ARR kite is not flying in Canada. The chances of it flying in the USA right now are thinner than last century's rice paper. " Visit this link >>

Gayle Faucette Wisbon: Robert Genn discusses the issue of Artist Resale Rights in Canada and the US.

Keith Bond: "And for me, it was fascinating to see what paintings resonated with everyone - and why." Visit this link >>

Gayle Faucette Wisbon: Keith Bond shares the results of his open studio event and advice for artists who want to hold their own events.

Alyson Stanfield: "To me, the word "collector" is hopeful." Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield and other artists discuss what they call people who purchase art.

Jacqui Hawk: " It's not a race, and success is different for everyone. " Visit this link >>

Gayle Faucette Wisbon: Jacqui Hawk shares how she created her own successes this past year.

Luann Udell: "In any case, it helps to think ahead of time on where you want to go with this question." Visit this link >>

Gayle Faucette Wisbon: Luann Udell shares some ways artists can deal with this sometimes difficult question.

Brian Sherwin: "There is nothing wrong with embracing the lower end of the art market." Visit this link >>

Gayle Faucette Wisbon:

Stacey Cornelius: "Your customer's experience isn't about your convenience." Visit this link >>

Gayle Faucette Wisbon: Excellent customer service never goes out of style.

Lori Woodward: "I see the art sales world like a lake known for great fishing... we, the artists are the fishermen... and the fish are collectors. " Visit this link >>

Gayle Faucette Wisbon: Lori Woodward shares an encouraging post on effective ways of marketing your art during this economy.

Brian Sherwin: "Point blank -- if it is unethical to risk the investment of past buyers by lowering your prices -- and being open about it -- isn't it also unethical to introduce a body of work that is not consistent with your overall collection of artwork and studio practice? " Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin opens up a discussion on whether to create smaller artworks or lower prices during this economy.

Bob Duggan: "In a generation or so, another association may come to mind: art mecca." Visit this link >>

Gayle Faucette Wisbon: Bob Duggan discusses the Art Basel Miami Beach show and the possibility of Miami becoming an art mecca.

Jodie Woodward: "Artists who have unprofessionally made websites are not doing themselves any favors." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund shares an interview with an art show promoter who has some valuable advice for artists.

J'net Smith: "Know What You Need in an Agent Before You Hire One." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #18 of the "20 Rules for Starting Your Art Licensing Business".

Adam Thurman: "The truth is that everything is small scale now, even big media. " Visit this link >>

Gayle Faucette Wisbon: Adam Thurman shares some food for thought for artists seeking to attract a following.

Andrea Mansfield: "The best way to finding your tribe is to just be yourself." Visit this link >>

Carrie Turner: A short post on how to better connect with your people.

J'net Smith: "Manufacturers today want a sure thing." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #17 of the "20 Rules for Starting Your Art Licensing Business".

Alma Lee: "Much of the population sees art as merely decoration for our homes and it's accessories." Visit this link >>

Gayle Faucette Wisbon: Alma Lee encourages readers to support living artists today.

Alex Mathers: " I've discovered a wealth of great things that highlight Google's new project. What Google has on offer is something that really will, and already is, shaking things up in a big way. Even though Facebook has its uses, particularly in engaging with a source of already established friends, the benefits Google+ can provide for creative freelancers like us are really worth noting." Visit this link >>

Carrie Turner: For those of you on the fence about using G+, this post shows you why you should.

Brian Sherwin: "Hoarding art is not the answer if your goal is to gain recognition for what you do. " Visit this link >>

Gayle Faucette Wisbon: Do you hoard your art or do you share it?

Carolyn Henderson: "Not so here, and that includes selling artwork - out of your home; on your website or online locations like Etsy or Ebay; at festivals and fairs; through galleries - if you're serious about making money at this, more than one governmental entity that collects revenue wants to know about it." Visit this link >>

Gayle Faucette Wisbon: Carolyn Henderson shares some helpful information on the business side of art.

Barney Davey: "Selling art is a process. Knowing how to sell art effectively is a learned skill." Visit this link >>

Gayle Faucette Wisbon: Barney Davey shares some very wise advice on selling art.

Moshe Mikanovsky: "So here is the bottom line - you don't need to be an artist to create artistic opportunities, or if you are an artist, you don't have to create it yourself but rather find the right person with the passion to make it happen." Visit this link >>

Gayle Faucette Wisbon: Moshe Mikanovsky shares how one artist is helping create opportunities for other artists.

Jack White: "The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make. " Visit this link >>

Gayle Faucette Wisbon: Some simple, but wise advice from Jack White.

Brian Sherwin: " Is it any wonder why some culture critics call the mainstream art market a "playground for the rich"?" Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explores an interesting subject on today's rising art stars and their connections with wealth.

J'net Smith: "Manufacturers rarely take art 'as is.'" Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #15 of the "20 Rules for Starting Your Art Licensing Business".

Bob Ragland: "I figure if I don't have the art to sell when the opportunity presents itself, I don't get paid." Visit this link >>

Gayle Faucette Wisbon: Perseverance and productivity are necessary for artists to keep getting paid.

Brian Sherwin: "In this Internet driven world you have nothing to gain from hoarding your artwork." Visit this link >>

Gayle Faucette Wisbon:

Brian Sherwin: "I now feel that artists must adapt to the throes of the economy. " Visit this link >>

Gayle Faucette Wisbon: Artists, voice your opinions in this discussion on pricing art in this economy.

Lori Woodward: "There are a gazillion ways to sell artwork, for every conceivable price, to a variety of collector types. " Visit this link >>

Gayle Faucette Wisbon: Lori Woodward explores the possibilities of art reproductions as another source of income for artists.

Robert Genn: "Sorry, but like Picasso, Fragonard and Michelangelo, public validation by greens is important." Visit this link >>

Gayle Faucette Wisbon: Robert Genn has some suggestions for an artist who does not want to sell paintings during a show.

Luann Udell: "One hot prospect in your booth is worth hundreds of page views on your website." Visit this link >>

Gayle Faucette Wisbon: Luann Udell shares some good advice on closing the sale then and there.

Christine Kane: "The people who release their marketing fears are the same ones who have more clients than they can handle and more cas.hflow than they ever imagined.� They learn that marketing is actually how they serve!" Visit this link >>

Carrie Turner: Simple steps to make marketing your business suck less.

Barney Davey: "How To Sell Art Is a Challenge for Most Visual Artists!" Visit this link >>

Gayle Faucette Wisbon:

Adam Thurman: "One of the keys to breaking through in social media is generosity." Visit this link >>

Gayle Faucette Wisbon: Generosity never goes out of style.

Carolyn Henderson: "These are tough times for artists." Visit this link >>

Gayle Faucette Wisbon: Carolyn Henderson shares some encouraging thoughts for all artists.

Lisa Call: "It's about thinking big about your art and your marketing." Visit this link >>

Gayle Faucette Wisbon: Lisa Call shares some good reasons for artists to blog about their art.

Sue Favinger Smith: "Taking control of your art business often means making the choice to sell your work on your own.�" Visit this link >>

Gayle Faucette Wisbon: Sue Favinger Smith shares her experiences selling her small works of art on ebay.

Cory Huff: "Research is a good foundation for all marketing campaigns." Visit this link >>

Gayle Faucette Wisbon: Cory Huff shares some great suggestions on how to research your target art market.

Barney Davey: "Making it in the art business today is a challenge." Visit this link >>

Gayle Faucette Wisbon: Barney Davey has some great ideas for boosting your art career.

Linda Crane: "I think it helps to remember that a co-op gallery is a business, first and foremost." Visit this link >>

Gayle Faucette Wisbon: Linda Crane has some great advice for artists interested in co-op galleries.

Robert Genn: "Artists pay $30,000 per year to have their work priced and distributed. " Visit this link >>

Gayle Faucette Wisbon: Robert Genn shares his recent experience sitting in on the International Art Marketing Board.

Luann Udell: "The question doesn't mean what you think it means." Visit this link >>

Gayle Faucette Wisbon: Luann Udell shares some solutions for answering a sometimes difficult question artists often get.

Brian Sherwin: "Thus, according to the study, there is a 39% chance that a consumer will buy the item if he or she is interested in it enough to touch or hold it for 30 seconds. " Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin discusses the use of psychology in your art marketing efforts.

Cory Huff: "You'll know how to get where you want to be." Visit this link >>

Gayle Faucette Wisbon: Artists always hear that they need a business plan and Cory Huff shares some great resources on how to do that.

J'net Smith: "It is critical for your business to have a web site that focuses on your target audience." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #10 of the "20 Rules for Starting Your Art Licensing Business".

Alyson Stanfield: "Radiate confidence. It's remarkable how powerful this trick is." Visit this link >>

Gayle Faucette Wisbon: Pricing art can be difficult, but Alyson Stanfield offers some helpful advice to make it easier.

Barney Davey: "If you can't imagine what your art business will look like in the future, you are a traveler without a destination." Visit this link >>

Gayle Faucette Wisbon: Barney Davey explains the importance of having a business plan and some great resources to help acheive it.

Brian Sherwin: "Face it -- most of the artists that are really well known today... especially those who are household names throughout the United States -- are so because of 1% influence. " Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin opens up a discussion on the contradictions of Occupy Art World.

J'net Smith: "Create art that sells products." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #9 of the "20 Rules for Starting Your Art Licensing Business".

Robert Genn: "One of the motives behind the current "Occupy Wall Street" phenomenon is the encouragement of co-ops." Visit this link >>

Gayle Faucette Wisbon: Robert Genn has some good advice for artists involved in a co-op gallery.

Doug Farrick: "It's no big secret that some artists look upon 'selling art' as distasteful or greedy - the last thing anyone would want to do." Visit this link >>

Gayle Faucette Wisbon: Doug Farrick shares some ways artists can put some fun into selling art.

Mark Sublette: "June 2011, at Brian Lebel's Old West Show and Sale, a record price of 2.4 million dollars was set for an antique pre-1880 photograph of Billy the Kid." Visit this link >>

Gayle Faucette Wisbon: Mark Sublette shares an interview with Brian Lebel about the recent sale of a photograph of Billy the Kid.

Robert Genn: "Beautiful online connectivity is just beginning. " Visit this link >>

Gayle Faucette Wisbon: Robert Genn answers a reader's questions about handling online art sales.

Robert Genn: "I like to show up to work in my studio. " Visit this link >>

Gayle Faucette Wisbon:

Adam Thurman: "Maybe it's time to fly your own flag and see if that attracts the audience you want." Visit this link >>

Gayle Faucette Wisbon: According to Adam Thurman, it might be time to reconsider your art marketing approach.

Keith Bond: "If your ideal collector loves art and values the enrichment that art brings to their life and wants work that speaks to them, then focus your marketing message on those qualities." Visit this link >>

Gayle Faucette Wisbon: Keith Bond shares some excellent advice for artists seeking their ideal collectors.

Clint Watson: "If most visual artists would consider that sentence deeply, they would clearly see a path to selling more of their art." Visit this link >>

Gayle Faucette Wisbon: Clint Watson shares an article on Steve Jobs with an important point for artists.

Adam Thurman: "If people aren't talking about the experience you offer, it isn't worth talking about." Visit this link >>

Gayle Faucette Wisbon: Adam Thurman explains why having the "wow" factor is important for an artist.

Carolyn Henderson: "It's just that, if you find yourself hovering around the mailbox - virtual or the kind the dog marks - you may not have enough going on." Visit this link >>

Gayle Faucette Wisbon: Carolyn Henderson encourages artists to keep trying new ways to get your art out there.

J'net Smith: "Educate yourself about retail channels. " Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #6 in her series on "20 Rules for Starting Your Art Licensing Business".

Robert Genn: "Which is better--feeling good or getting good?" Visit this link >>

Gayle Faucette Wisbon: Robert Genn shares a discussion with artists on the subject of selling art.

Carolyn Edlund: "Are you planning an open studio for the holiday season, and want to draw a crowd? Have you been brainstorming about ways to meet new prospective customers and create interest in your art?" Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund shares another artist's ideas for a successful open studio show.

Whitney Zeldow: "The following advice is for artists who want to appeal to people who will buy right now (fast hunters)." Visit this link >>

Gayle Faucette Wisbon: Whitney Zeldow shares some great advice for making your artist website easier for shoppers.

Keith Bond: "However, unless you sell 100% of your work yourself, you will be affected by politics." Visit this link >>

Gayle Faucette Wisbon: Keith Bond opens up a debate on pricing your art for shows.

Cory Huff: "Entrepreneurs and artists are the creative engines that are driving our 21st century world." Visit this link >>

Gayle Faucette Wisbon: Cory Huff questions what kind of careers artists could have if they didn't have to worry about copyright laws.

J'net Smith: "Plan on 2+ years to get your art licensing business established." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #4 of her 20 Rules for Starting Your Art Licensing Business.

Barney Davey: "While I believe artists will enjoy many benefits by working with galleries, working exclusively makes artists too reliant on things out of their control. " Visit this link >>

Gayle Faucette Wisbon: Barney Davey shares a repost of his conversation with Lori McNee on working with galleries on going it alone.

Francisco Rosales: "What if Facebook Pages are not all that? What if they don't work as well as we think they do?" Visit this link >>

Carrie Turner: Yet another source of information verifying that you should always direct traffic back to your own website.

Ed Dyer: " Soft, personal direct selling does work very successfully" Visit this link >>

Clint Watson: Yes! Artists - do more of this and less social media...if you want sales that is.

J'net Smith: "Know your skills." Visit this link >>

Gayle Faucette Wisbon: J'net Smith shares Rule #3 of her 20 Rules for Starting Your Art Licensing Business.

Bob Ragland: "My thinking is, artists should always have work available for any budget." Visit this link >>

Gayle Faucette Wisbon: Bob Ragland shares some good advice for artists participating in street fairs.

Jack White: "An Event is more than a show where you hang your art and hope folks purchase. " Visit this link >>

Gayle Faucette Wisbon: Jack White explains how to turn an art show into an event for collectors.

Brian Sherwin: " Point blank -- artists need to dump the New York City dreams they have been conditioned to have... and instead focus on their own surroundings -- their own community." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin reminds artists of the possibilities for success in their own communities.

Clint Watson: "Artists are blessed by the Creator with a unique gift to share beauty with a world that desperately needs it." Visit this link >>

Gayle Faucette Wisbon: Clint Watson shares his in-depth interview on artist websites with American Artist magazine.

Alyson Stanfield: "Artists are all kinds of tired listening to lines like these." Visit this link >>

Gayle Faucette Wisbon: An excellent article by Alyson Stanfield, speaking out on behalf of artists on "exposure".

Andrew Darlow: "To increase your chances of being noticed, include a very small portrait of yourself and a short bio on the back of the card that explains that the image on the front is from a particular series of fine art prints. " Visit this link >>

Gayle Faucette Wisbon: Andrew Darlow shares his second article in a series on using prints to promote your art.

Brian Sherwin: "Point blank -- visible digital watermarking becomes an obstacle for art marketing online -- an obstacle spurred by insecurity and fear." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explains why digital watermarking does little to protect your images.

Clint Watson: "Don't forget about those "non-Facebookers" in your marketing." Visit this link >>

Gayle Faucette Wisbon: Clint Watson reminds artists that not all potential collectors are on Facebook.

Alyson Stanfield: "Collecting sales taxes is one of the most confusing parts of running a business." Visit this link >>

Gayle Faucette Wisbon: Some great tax advice for artists from Alyson Stanfield.

Carolyn Henderson: "The most important thing about this list is that it includes an image of each and every painting that you are providing to the third party." Visit this link >>

Gayle Faucette Wisbon: Carolyn Henderson shares some helpful inventory record keeping information for artists.

Carolyn Edlund: "One of the most important factors in determining the success of a card line is balance." Visit this link >>

Gayle Faucette Wisbon: Excellent advice from Carolyn Edlund on evaluating a greeting card line for success.

Carolyn Edlund: "Constantly evaluate the marketplace and where you fit into it." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund shares some helpful information for artists on niche marketing.

Lori McNee: "Creativity and talent alone aren't enough to build a successful art career." Visit this link >>

Gayle Faucette Wisbon: Lori McNee announces a live online conference to help artists build a successful career.

Neil McKenzie: "Your art business does not exist in a competitive vacuum!" Visit this link >>

Gayle Faucette Wisbon: Neil McKenzie encourages artists to create a great brand experience for their collectors.

Alyson Stanfield: "There are plenty of people who are willing to help you promote your art, but don't expect them to know where to begin." Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield shares some great ideas for getting others to help you promote your art.

Darren Rowse: "This is another tactic that I know many bloggers are convinced of. But for one reason or another it's seen as something they'll do "one day" - maybe when they have more traffic, maybe when they have more time. The reality is that by starting an email list early on (and using it smartly), you'll accelerate both the driving of traffic to your blog and the monetization of it." Visit this link >>

Carrie Turner: The experts will say it for you one more time. Start. An. Email. Newsletter.

Alyson Stanfield: "Surely these artists are correct in assuming that the right audience is key to more sales." Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield asks artists to share how they find the right audience for their work.

Clint Watson: "The problem with online activities is that they feel like work. But all too often, you're just wasting time." Visit this link >>

Gayle Faucette Wisbon: Clint Watson shares a great example of marketing that artists can learn a lesson from.

Barney Davey: "It always seemed to me that advertising in consumer art magazines was more for ego and vanity than sales." Visit this link >>

Gayle Faucette Wisbon: Barney Davey explains some effective ways artists should be marketing themselves.

Clint Watson: "Selling art is not a numbers game. It's a demographics game." Visit this link >>

Gayle Faucette Wisbon: Are you an artist spending too much time on strategies?

Jack White: "Artists think if they can win a few awards, people will suddenly want to buy their work." Visit this link >>

Gayle Faucette Wisbon: Jack White shares his wisdom in reminding artists that collectors don't really care about awards.

Keith Bond: "Imagine your art business with a network of reservoirs, canals and ditches. How much fertile soil is there to be watered and cultivated? How much more success could you find?" Visit this link >>

Gayle Faucette Wisbon: Keith Bond encourages artist to explore other ways of creating streams of income for their artwork.

Barney Davey: "I think working with galleries is grand. I do not advocate avoiding galleries. I do advocate for artists to setup and control as much direct distribution of their work as possible. It's the future." Visit this link >>

Gayle Faucette Wisbon: Barney Davey shares some positive news for artists in the art print market.

Carolyn Edlund: "You don't have to be hopeless when it comes to finances. Here are some answers to make sense of business, art and money." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund interviews Luna Jaffe on money matters for artists.

Kesha Bruce: "You will be tempted to include every work you've ever made, and write about every idea or thought you've ever had. A professional art website is no place for this though. That's why the internet Gods created personal blogs. When it comes to art website text--Keep it simple people." Visit this link >>

Carrie Turner: All spelled out in 10 easy steps...ways to drive viewers away from your site.

Neil McKenzie: "When you show your work one of your highest priorities should be to create a great experience for those who attend your opening and view your work." Visit this link >>

Gayle Faucette Wisbon: Neil McKenzie shares his students ideas for creating a great gallery show experience.

Leo Babauta: "When you've created something of real value, you don't need to do any marketing, spend any money on advertising, or push people to subscribe." Visit this link >>

Carrie Turner: Let the value of your work sell itself.

Luann Udell: "Are YOU famous? Does someone famous like YOU? Use it!" Visit this link >>

Gayle Faucette Wisbon: Luann Udell explains how a bit of name dropping can go a long way if done appropriately.

Sue Favinger Smith: "We like to joke about buyers only looking for fine art paintings that go with the couch." Visit this link >>

Gayle Faucette Wisbon: Sue Favinger Smith explains that collectors have many reasons for buying art.

Carolyn Edlund: "Avoiding eye contact or ignoring booth visitors is about the worst mistake you can make at a trade show (or at a retail show)." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund explains why it's important for artists to interact with their booth visitors at shows.

Ann Rea: "When a potential patron asks if you will offer them a discount you should say "no" or some form of "no."" Visit this link >>

Clint Watson: Just say no.

Barney Davey: "Benchmarking is the process of determining who is the very best, who sets the standard, and what that standard is." Visit this link >>

Gayle Faucette Wisbon: Barney Davey shares his first article in a series on marketing art online.

Alyson Stanfield: "The card inside the packet serves as a Thank You, but also asks for a closer connection to the buyer." Visit this link >>

Gayle Faucette Wisbon: Lee Shiney shares a great idea for making contact with collectors who buy his art through shops.

Neil McKenzie: "Galley representation can be a great way to build your brand - if you do it right!" Visit this link >>

Gayle Faucette Wisbon: Neil McKenzie lists some things artists need to consider in a gallery contract.

Judy Dunn: "Other social media platforms are just that. Other people's platforms. If you make Facebook or Twitter the home base of your operations, you are giving up some control of your marketing message. And that's not always a good thing." Visit this link >>

Carrie Turner: Another excellent piece on why having your own blog is so important.

Jack White: "You will never close a sale if the client has crossed arms." Visit this link >>

Gayle Faucette Wisbon: Jack White shares with artists his successful experiences with collectors and closing the sale.

Alyson Stanfield: "Part of your job as marketing wizard for your art is to figure out who your audience is." Visit this link >>

Gayle Faucette Wisbon: You never know who could become a collector of your art.

Geri deGruy: "I WOULD MAKE ART WITH THE SAME PASSION AND FERVOR AND JOY EVEN IF I NEVER SOLD ONE PIECE." Visit this link >>

Gayle Faucette Wisbon: Geri deGruy shares an inspiring personal experience many artists will appreciate.

Carolyn Henderson: "The first thing you might want to practice on is a Master Inventory List." Visit this link >>

Gayle Faucette Wisbon: Carolyn Henderson shares some very helpful business information for new artists just getting started.

Neil McKenzie: "Being in a gallery is a large part of many artists marketing efforts and for some says, "I have arrived"." Visit this link >>

Gayle Faucette Wisbon: Neil McKenzie explains some things artists need to consider when seeking gallery representation.

Cory Huff: "Any gallery or store relationship with an artist should be a situation where everyone feels like they are winning." Visit this link >>

Gayle Faucette Wisbon: Cory Huff shares some great information for artists who are working with galleries or going on their own.

Aletta de Wal: "Knowing how much money you invest and how much you earn from your art, and exactly how much of that is clear profit, is critical to your ability to remain in business." Visit this link >>

Gayle Faucette Wisbon: Lori McNee shares a guest post by Aletta Wall on money matters for artists.

Denise Rich: "It doesn't have to be expensive, it just has to be special to you." Visit this link >>

Gayle Faucette Wisbon: Denish Rich explains how art collecting can be affordable for anyone.

Brian Sherwin: "I don't view them as art opportunities. I view them as art scams." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin warns artists about the pitfalls of using a vanity gallery.

Carolyn Edlund: "Plan ahead and work on creating new opportunities for sales, even though you may have plenty right now. " Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund explains why artists need to be prospecting continuously to keep the sales coming.

Jack White: "Art has no physical value other than being pleasing to the eye and satisfying to the ego." Visit this link >>

Gayle Faucette Wisbon: Another great article by Jack White on pricing art and the illusion of it's worth.

Keith Bond: "Gratitude goes a long way in strengthening relationships, including business relations." Visit this link >>

Gayle Faucette Wisbon: Keith Bond explains the importance of showing gratitude to your galleries and others who have helped your career.

Carolyn Edlund: "Jill Marshall came to Alaska in 1975 for a three-month stay, and hasn't looked back since." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund interviews artist Jill Marshall about her greeting card business.

Susanne Clark: "While I got lots of great comments on my paintings it was the printmaking that sold really well.�" Visit this link >>

Gayle Faucette Wisbon: Susanne Clark invites reader feedback on selling paintings vs handmade prints.

Lori Woodward: "Two Things create lasting value - Scarcity and Quality." Visit this link >>

Gayle Faucette Wisbon: Lori Woodward shares some excellent advice for long term success for artists.

Brian Sherwin: "Point blank -- if you want your art wanted you must make sure that your art can be found online." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explains why it is so important for artists to have an online presence.

Laura Simms: "It should be easy easy easy for browsers like me to find what they're looking for on their first visit to your site. If your visitors' most desired info is hard to find, they will likely leave before they can give you and your product a chance. A confused visitor means you lose traffic and sales." Visit this link >>

Carrie Turner: Life is hard enough as it is...don't make potential collectors have to hunt you down just to buy your work.

Brian Sherwin: "You want a Twitter art project that sparks interest if you plan to mesh the project into your broader art marketing strategy. �" Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin discusses the Twitter art project as a way of gaining online exposure.

Brian Sherwin: " Point blank -- artists need to focus on pricing art -- and displaying prices-- if they desire to sell art online." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explains the importance of artists listing the prices of their artworks for sale online.

Pam Slim: "You will set yourself up for heartbreak and mediocrity if you don't radically adjust your expectations for the amount of outreach and connections it takes to kickstart your business." Visit this link >>

Carrie Turner: Do a little extra now and reap a lot more later.

Jack White: "You want nothing to distract from your main goal: selling art." Visit this link >>

Gayle Faucette Wisbon: Jack White shares excellent advice for selling your art in outdoor shows and festivals.

Carolyn Edlund: "A bright spot in this economy is hearing that a new independent retailer has opened its doors, and is buying from artists." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund shares an informative interview for artists interested in presenting their work to retailers.

Keith Bond: "The point is you and only you have responsibility for your business." Visit this link >>

Gayle Faucette Wisbon: Keith Bond discusses why it's important for artists to stop blaming and take responsibility for their own success.

Kevin Mizner: "The trick to being successful now is the same as it has been over the centuries: Work hard, make great art, and promote it ruthlessly." Visit this link >>

Gayle Faucette Wisbon: Kevin Mizner shares some good advice for all of us caught up in the internet craze.

John Harrington: "Settling for low-paying and no-paying gigs doesn't make you more of an artist - it just makes you hungry." Visit this link >>

Gayle Faucette Wisbon: John Harrington wrote a great article on the reality of being a starving artist.

Stacey Cornelius: "There's a misconception that artists don't have "real" jobs, that it's all fun, games and free money from taxpayers." Visit this link >>

Gayle Faucette Wisbon: Stacey Cornelius discusses a question that many artists would love not to hear.

Donald Fox: "A picture may be worth a thousand words, and it may also be worth a thousand contacts." Visit this link >>

Gayle Faucette Wisbon: Donald Fox explains the importance of adding an image of your art to your business card.

Lori Woodward: " If we create a cohesive body of work that rocks and set aside some money to get our work in front of collectors, we no longer need a gallery." Visit this link >>

Gayle Faucette Wisbon: Lori Woodward shares some great ideas for selling art as alternatives to gallery representation.

Steff Metal: "If you want to make an honest go of being a full-time artist, at some point you're going to have to ask people for money." Visit this link >>

Gayle Faucette Wisbon: Steff metal wrote a great article full of information on creating an artist sales page.

Charlie Gilkey: "Most business that I've seen and worked with - including my own - don't spend enough time, energy, and attention focusing on that 10%. In the busyness of business, we mistakenly assume that that 10% is static rather than seeing the truth of it: that 10% represents a market that could be expanded significantly. If we focused on growing in that segment rather than trying to get in front of more eyeballs, something dramatic would happen..." Visit this link >>

Carrie Turner: Maybe it's time for a shift in your focus.

Brian Sherwin: "Point blank-- Watson feels that embracing mobile devices is vital for artists who want to stay ahead of the curve. " Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin shares some statistics on mobile device use and it's impact on the future of art marketing.

Michael Chesley Johnson: "But how effective is social media, really, and is it an effective marketing tool for painters?" Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson explores the question of social media as a marketing tool and asks for your feedback.

Maria Brophy: "The hard to swallow truth is this: The most successful people are not necessarily the most talented; they are the best marketed." Visit this link >>

Gayle Faucette Wisbon: Maria Brophy shares some excellent advice on how to write a press release.

Jack White: "I want to be your signpost shouting DANGER AHEAD!" Visit this link >>

Gayle Faucette Wisbon: Jack White shares another wonderful article using his first-hand experiences to help other artists.

Carolyn Edlund: "As an artist, craftsperson or designer, you could have the opportunity to hire sales reps as well." Visit this link >>

Gayle Faucette Wisbon: Carolyn Edlund shares some advantages and disadvantages of having a sales rep.

Janet Steinman: "There are two things you want to protect - your art and your money." Visit this link >>

Gayle Faucette Wisbon: Janet Steinman shares some valuable legal information for artists working with galleries.

Brian Sherwin: "I have some thoughts-- I think having an artist website and taking advantage of local opportunities is the best shield an artist can have." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explains the importance of having a personal artist website during any economy.

Alyson Stanfield: "This week marks the halfway point in the year. How are you doing on your goals?" Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield encourages artists to take a look at their progress in obtaining this year's goals.

Robert Genn: "Yesterday, Linda Lee Nelson of St. Paul, Minnesota, asked some practical questions. Thanks for these, Linda. " Visit this link >>

Gayle Faucette Wisbon: Robert Genn answers a reader's questions concerning money matters.

Kene Erike: "An extensive portfolio showcases your talent but often produces an unintended result." Visit this link >>

Gayle Faucette Wisbon: Kene Erike explains the advantages of finding your niche in the art market.

Robin Sagara: "One thing I've learned is that when you discount your work or give it away people will come to expect it and feel entitled to it. They won't value you or what you've given them, won't refer others to you, and they'll get angry when you stop giving it. Sad, but true. It's epidemic and I'd like it to stop please." Visit this link >>

Carrie Turner: Treat your business with the respect it deserves and others will too.

Alyson Stanfield: "Square credit card processor makes it easy for anyone in the U.S. with a smart phone* to accept and process credit cards." Visit this link >>

Gayle Faucette Wisbon: Alyson Stanfield explains how to use the Square credit card reader on your smartphone.

Lori McNee: "Understanding how to negotiate and set your art prices is skill you must possess before you are ready to take that leap of faith into the professional art world." Visit this link >>

Gayle Faucette Wisbon: Lori McNee shares a guest post by ArtBistro on pricing your art.

Helen Aldous: "The tax situation for artists can be confusing, especially if you are only making a small amount of money on the side from your art sales." Visit this link >>

Gayle Faucette Wisbon: Helen Aldous shares some helpful tax information for artists in the UK.

Brian Sherwin: "Don't allow yourself to be 'just a product' -- find an artist website service that treats you like a customer." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin shares some very helpful information on artist websites.

Clint Watson: "Art marketing coaches, gurus, and experts encourage artists to utilize email newsletters - with good reason - they work." Visit this link >>

Gayle Faucette Wisbon: Clint Watson explains the importance of sending email newsletters on a regular basis.

Jack White: "WARNING! Before you read this column, be aware I'm a master salesman." Visit this link >>

Gayle Faucette Wisbon: Jack White shares his first-hand knowledge of selling art on ebay.

Jason Horejs: "your biggest risk with collectors is not that they will stop liking your work, it's that they will stop thinking about you. Don't let this happen!" Visit this link >>

Clint Watson: Repeated contacts is critical.

Brian Sherwin: "The longer you put off having a personal artist website for your art, the harder it will be in the future to gain momentum." Visit this link >>

Gayle Faucette Wisbon: Brian Sherwin explains the importance of artists having an online presence with a personal artist website.

Michael Chesley Johnson: "I've gone the other route - working with editors and publishing houses - and although we've always had a good relationship, I've never been able to do the project exactly the way I wanted it done." Visit this link >>

Gayle Faucette Wisbon: Michael Chesley Johnson shares some advice for artists interested in self-publishing.

Alex Mathers: "This means having work that stands out in such a way that your prospect would not consider looking anywhere else for other talent and professionalism." Visit this link >>

Gayle Faucette Wisbon: Alex Mathers explains the importance of establishing a Unique Selling Point.

Nicholas Forrest: "Without correct branding and marketing, an artist is likely to find it difficult to sell their work and differentiate themselves from the already saturated contemporary art market." Visit this link >>

Gayle Faucette Wisbon: Nicholas Forrest shares his responses to a recent magazine interview on market trends.

Barney Davey: "The future is bright for digital art and any artist who seizes control of how their work is marketed." Visit this link >>

Gayle Faucette Wisbon: Barney Davey encourages artists to take control of their careers and success.

Dan Turner: "It's not a how-to book, but rather a what-to-do book." Visit this link >>

Gayle Faucette Wisbon: Dan Turner shares his excellent free e-book that teaches artists what to do to sell art online.

Keith Bond: "A friend of mine recently shared one of his marketing methods with me. I thought it was a great idea to share with you." Visit this link >>

Gayle Faucette Wisbon: Keith Bond shares his friend's experience with home show previews.

Sue Favinger Smith: "But please don't slam the door on the idea of artists advertising before you consider this." Visit this link >>

Gayle Faucette Wisbon: Sue Favinger Smith shares her views on print advertising for artists.

Andrea Vahl: "The thing about Facebook is, for a platform that's used by millions and millions of people, it can be kind of - complicated. Particularly if you use it for business. So let's get you some specific how-to advice so you can get rolling without getting frustrated." Visit this link >>

Carrie Turner: Practically everything you need to know about getting your Facebook page set up correctly...all in one place.

Jack White: "Art is not sold en masse. It's sold one piece to one person at a time, repeating the process over a great number of years." Visit this link >>

Gayle Faucette Wisbon: Jack White shares some excellent information about print advertising that every artist should know.

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