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Link: Strive to Not Have a Style | FineArtViews Blog by FASO | BrushBuzz by Canvoo

Link: Strive to Not Have a Style | FineArtViews Blog by FASO

Submitted by GayleFaucetteWisbon at 9/10/2012 2:05:39 PM CST

Quote from article: " From a marketing standpoint, it is much easier to have a recognizable style. (Keith Bond)

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BrushBuzz Discussion:

Lori Woodward
via faso.com
Keith, love your words of wisdom!

So often during my art life/career, other well-meaning artists have tried to push their style in me. I'm not angry about that, but I continually seek to find my own natural way.

Sometimes I have to block out thoughts like "what will so and think if in paint in acrylic instead of oil?

To follow my true individual voice right now, I'll continue to experiment with acrylic, in a traditional style of painting. I enjoy fast drying media, and have much more fun with it than with oil. It really suits my personality.

Thanks for your reassuring words. Keith. It helps me to explore my individual path without guilt.
Lori


Michael Cardosa
via faso.com
Hi Keith,

Interesting post! The more I've hung around some art groups the more I can recognize certain artists' work at a glance. I would think that if it's working (selling) you should probably keep it up if you're enjoying what you're doing. If you change there's a good chance your sales can stop too. Might not matter to some people but definitely would to others.

I agree with your bullet point of not exhibiting everything you do, even it's very good. If the style is completely different it might not find its way into the hearts of your collectors.

I think if you radically change your style you should bring that along carefully, not hesitantly, but some level of consciously knowing that you might be altering how your collectors feel about your work.

If you don't sell your work and don't plan to, this whole issue is moot, and then I'd say go have fun!

Thanks again for the posting,

Michael

Susan Holland
via faso.com
Striving to have or not have a style is a pretty good way to distract you from getting into a good "zone" for painting the picture.

I wonder how many people focus on handwriting when they are writing a letter? Unless they are practicing calligraphy, they just write and their style is so unique it can be used in court to convict them or not!

Self consciousness is, IMHO, a deterrent to creativity. Be a child. Your fingerprint will prevail in any case.

Pat Jeffers
via faso.com
Nice post Keith. The key part for me was the not exhibiting everything. That's critical. Explore, experiment, have fun, push yourself as much as you can and want to, but recognize that even if you've had a ball producing something it may not be worthy of a public presence. I've met artists who literally fall in love with every work they've ever produced and without discrimination once it's off the easel they've got it displayed somewhere, warts and all. That's not a good way to proceed. Take some time and let your left brain do some analysis before you put the work out there.

Scott
via faso.com
I agree. Style just "happens".
But as Michael touches on above, so many of these discussions are based on whether you are a "marketing" artist or not. I made my living as a freelance artist for twenty years, then took a break, and am now creating again - but this time just for my own pleasure. It really is a whole different ball game when you are not worrying about selling and marketing.

Tuva Stephens
via faso.com
Keith,

Great article! I always have my serious work in which I have developed a style, but I also have my work that is in search of the "what if"...the experimental. Sometimes I am hesitant to put the new experimental work in competitions. I try to evaluate that work just like I would the serious work. I believe that when you stop worrying about what will sell that is when you become more successful.

K. Henderson
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I've always been baffled by the statement "Exhibit only the best work – period ". We've all heard it many times.
But how many times have we done shows where we have one super, knock out, never-better piece along with our lesser pieces. Which sell quickly and which piece lingers? Yep, my "Best work" (same price, same size as the lesser pieces)seem to take forever to sell. So, I for one, have given up on trying to decide what my "Best Work" is. I just do the best I can and let the buying public decide.

Patrice Federspiel
via faso.com
Thanks Keith, great post. Initially I wondered at the premise (good hook), because it seemed to fly in the face of what I've always heard. But you brought it back home to what I know to be true.

If we can honestly create from our inner well, we will shine through, no matter what style we use. As long as the work is honestly our own, our style will prevail. Then, even when we try new techniques, we bring the constancy of ourselves to the creation experience.

Nyla Witmore
via faso.com
In order to stay on the "growing" edge of our passion, and not lose our style...or our collectors, we clearly must pay attention to our DEVELOPING STYLE....over a lifetime. So what happens when something new or unexpected comes out of the end of one's brush. Do not be too quick to censor or discount what is there.

When I do something new, or unexpected, as it relates to style, I do two things. FIRST, I look for something this new look has in common with what I usually do? In what way is it a departure? Maybe it is a shift that can, over time, be incorporated into work I would do for gallery sales, or even consider an upcoming exhibition in which I show specifically how and why I want to be on a growing edge in my career. Collectors will respect that if they understand WHY it is important to growth...and after all, did not VanGogh, Mondrian, Renoir etc. do just that? The big question is do you want to keep growing...or do you just want sales? They don't have to be mutually exclusive.



Sandy Askey-Adams, PSA
via faso.com
Good article Keith. Thank you.

But, I have always felt "style" was like an artists handwriting. It is going to be what it is.
It pertains to a persons personality I always felt. It is the characteristic of a person. It is their way of painting, speaking, singing, whatever... their way of expressing themself that would be different from anyone else....that is if they are true to who they are. Their way of being who they are. YOu cannot change your handwriting, no more than you can change your painting style,etc... other then improving upon it.

Many, many years ago an art teacher had told me that I already had my own style.

And I believe too that no matter what media one works in, that style is going to show up.



Dianne Lanning
via faso.com
The Cocteau quote is very apt. To stamp your work with a style is too artificial. You can develop your own true style by studying great painters, as long as you "take only what you need" and study a lot of different painters. Also work some things out on your own.
The same is said in the theater, Don't Get Caught Acting. When we look at a work of art, performance or canvas based, we shouldn't see the artists gear wheels turning, it should feel naturally expressed. It should feel True. That makes it believable.

Donald Fox
via faso.com
Style, voice, and vision are terms not so easy to pin down or agree upon. They are not necessarily interchangeable, yet all are subject to change. Time, maturity, experience, wisdom can all affect an artist's style, which may change significantly from early to late career. Is an artist committed to a style simply because that style has sold well? Is the artist dictated to by what collectors think? Is someone not creating from that so-called true self really an artist or only a maker of images? Just a few of many questions one could ask relelvant to style.

Michael Cardosa
via faso.com
Pat,

Amen to that! Sometimes those masterpieces look a little different after they're off the easel for a week or two!

best,

Michael

Esther J. Williams
via faso.com
Keith, if you look at everyone`s replies, it is easy to say that most artist`s already have developed their style and cherish it. They have found their place of comfort and joy. Stepping outside the comfort zone is challenging but it does enhance our skills and abilities.
Some art I do is work for me, it is a commission piece and I fear changing my style while working on those. I want the customer to be satisfied. But in between working on those, I am eager to play with new concepts, techniques and materials.
Recently I bought some new flats that were softer than bristle brushes, I didn`t know if I would like them, I love bristle. But I did and use them partially now. I also started a painting on location and tried massing in shapes in a whole different way. I thought abstractly while building the painting on a whole instead of in sections. I felt freed from my other approach, now I want to continue this new style.
Like you said, consider it research and development and that is the positive side of experimentation. Inventors or creators have helped change our world. We need to ask "What if?"

Esther J. Williams
via faso.com
Keith, I was closing out tabs of articles I saved on my browser and just found this article by Barney Davey who interviewed Milton Glaser being very relevant: http://ht.ly/d6VK5
Here is what Milton Glaser said about style:

"STYLE IS NOT TO BE TRUSTED."
"I think this idea first occurred to me when I was looking at a marvellous etching of a bull by Picasso. It was an illustration for a story by Balzac called The Hidden Masterpiece. I am sure that you all know it. It is a bull that is expressed in 12 different styles going from very naturalistic version of a bull to an absolutely reductive single line abstraction and everything else along the way. What is clear just from looking at this single print is that style is irrelevant. In every one of these cases, from extreme abstraction to acute naturalism they are extraordinary regardless of the style. It's absurd to be loyal to a style. It does not deserve your loyalty. I must say that for old design professionals it is a problem because the field is driven by economic consideration more than anything else. Style change is usually linked to economic factors, as all of you know who have read Marx. Also fatigue occurs when people see too much of the same thing too often. So every ten years or so there is a stylistic shift and things are made to look different. Typefaces go in and out of style and the visual system shifts a little bit. If you are around for a long time as a designer, you have an essential problem of what to do. I mean, after all, you have developed a vocabulary, a form that is your own. It is one of the ways that you distinguish yourself from your peers, and establish your identity in the field. How you maintain your own belief system and preferences becomes a real balancing act. The question of whether you pursue change or whether you maintain your own distinct form becomes difficult. We have all seen the work of illustrious practitioners that suddenly look old-fashioned or, more precisely, belonging to another moment in time. And there are sad stories such as the one about Cassandre, arguably the greatest graphic designer of the twentieth century, who couldn't make a living at the end of his life and committed suicide.
But the point is that anybody who is in this for the long haul has to decide how to respond to change in the zeitgeist. What is it that people now expect that they formerly didn't want? And how to respond to that desire in a way that doesn't change your sense of integrity and purpose."

Joyce Wynes
via faso.com
So many artists think that having a style means that you have to recreate the same thing over and over again. Having a style doesn't mean that you can't create different subject matter or use different media and materials. My style is bold, colorful, stylized, abstracted shapes in images using acrylic and sometimes mixed media. But while using my established style, the 4 categories of subject matter using that style keep things interesting and fresh for me and my viewers. My 4 categories are abstracts, floral, figurative and hands. We all have an inherent style and your best work will come out of that style but I think many artists just try to copy styles that may be popular at the time or that they like when viewing other artist's work. I have tried to paint other styles but my style just keeps creeping back so I have concluded that you have to trust your style.

You can try other materials and media, other colors, and different subject matter and updating it, which keeps your work from becoming boring but for me, my style is my style, the essence of who I am as an artist and it isn't something that I have a lot of power over but I know that it keeps evolving over time.

Maureen
via faso.com
Great article! Thanks!

So many galleries want an artist to produce only the tried and true. But a true artist creates what he/she thinks they should; by whatever means.

Donna Robillard
via faso.com
Loved this article. For a while now, I have been painting basically one way. Actually, I sometimes get bored. A couple of weeks ago I was someplace where I could not use my oils, but picked up my colored pencils. It had been quite some time since I had used them, and it was so refreshing. I know there are some who can stay with one thing, but I like the variety. However, my basic style is the same, even though it is a different subject matter.

Delilah
via faso.com
I see so much wonderful art, sometimes I think how wonderful it would be to use thin glazes and then I thin gee whiz I would miss my thick sticky paint. Some artist are meant to paint in great detail that is the way their mind think others like me have to get it out before we lose that thought. Sometimes I think I don't have a style but people say they know it's mine as soon as they see it.
I buy videos and take class' just to make sure I am not missing out on some fun. Painting is such a joy.

Brian Sherwin
via faso.com
Keith -- Reminds me of college... I remember fellow students (we were all between 18 and 19) deciding from day one that they had a specific style... and that they must follow it. They assumed that is how they would 'make it'.

Those years should have been about developing... but a few of them chose to 'cage' themselves within visual rhetoric, if you will. They never moved from it -- and most of them eventually stopped painting shortly after graduation. They took all the fun out of the work.

Style develops... you can't force it.I must say though that this is a lesson that some art dealers need to learn as well... especially if they are working with younger artists.

Marian Fortunati
via faso.com
I enjoyed reading this article, Keith!
I just returned from an amazing painting adventure to the Channel Islands off the coast of Southern California with 25 or so wonderful artists and fun people. At the end of the trip we each shared ONE of our paintings and I was really struck by the wide variety but terrific quality of those artists' styles.
Painting alongside people you admire is a great way to push yourself into new experiments.

Karen Meredith
via faso.com
This is loosely connected to the comment about only showing your best work. I am about to have an open studio event. Are there guideline about how much of my work to show? Does it look bad or is it overwhelming to have too much on display? Or is it mainly that each piece shows well, allowing for the space available? I agree with the prior comment that sometimes what I consider my best piece might sell well after one in which I'm less enthused.

Scott
via faso.com
Karen, I'm probably stating the obvious, but, your first criteria or "guideline" is to decide whether you're priority lies in a "show" or a "sale". In a sale, you want to show what sells best, and in a show, your creative whims rule. I personally would recommend showing your best in either case.

In my own experience, I have not been able to judge the success of a show by the ratio of Wall Space VS. Paintings. There are just too many variables from space to space and show to show. Much open space between paintings lends a clean, classy, "museum like" appearance to your show, but I've seen shows AND sales that I considered very successful with works occupying nearly every square inch of display space. If it is your own space, try it both ways and use your own judgement. In all aspects of your art, YOU are the artist, so make it YOUR show, it will be YOUR style.

Karen Meredith
via faso.com
Thanks, Scott, for the feedback. Perhaps my real question is...Does a large unsold inventory look bad or can it be overwhelming to the viewer?
This could apply to physical as well as Website galleries.

Scott
via faso.com
Oh, great question, I hope more working artists chime in on this because I have deliberated on that myself. I believe on a website, it can be overwhelming and boring - at a show, I feel it can be impressive. I would love to hear other artists opinions.
Keith - that sounds like an excellent subject for another blog post...

Sandy Askey-Adams, PSA
via faso.com
Hello:

If I were to have a studio showing of my work...at my own home, I would hang all that I could. I use the Walker Hanging System in my own home gallery having turned our living room, foyer and hallway into a gallery.
When people enter my home, they say they are impressed and become immediately attentive to the art work.
IF I were to have a studio showing, I would also pull out the display racks that I use at the otdoor art shows, set those up in my family room and probably in my sunroom and hang more work --- work that is in another room unable to hang in the gallery section of my home.

The reason...if I go through all the trouble of opening up my studio to a show, serving food and beverages (and wine) and sending out invitations to clients or possible clients, I would want them to see just about all of what I have there. AND, there would also be offerings of paintings in various sizes and costs.
There would also be some prints I would put in two portfolio bins. (I do not have that many prints anyway)

I know of other artist friends who have had stodio showings and they do not do it half-way. Their shows have been very successsful. They keep telling me to have one.
A studio showing is the time people expect to see more work than what they see at an outdoor art show or at a regular gallery showiing.

Susan Holland
via faso.com
I found out that people love to dig around in the booth of people whose art they are drawn to.

I had a show once where my product was limited to small framed works. But I enjoy talking ( as you perceive), and if people ask, I tell them about my other disciplines, and I like to have a portfolio behind the counter, sort of, to show them what I mean. I've sold nice drawings and sketches out of such a portfolio. People like to drag out what other shoppers have not seen. Treasure hunt.

I like the idea of the digital presentation being available, too. As a talking tool.

Donna LaRayne Godlove
via faso.com
I have tried to do all the "right" things. I attend as many Art festivals as possible. Mostly with in 100 miles of where I live. I enter several online art shows. Artist Magazine, etc. I have a website that I update no less than every two weeks. I belong to several art councils. I search for "Call for artists" on line regularly. I keep abreast of all local happenings. I belong to several art societies. I keep abreast of what the local museums are doing. I've agreed to filming an interview for You tube for the last exhibition I was involved with. I've contacted every Art council in the state of Maryland, trying to get an exhibition. So far I've gotten one in Garrett Co. (not solo) and I've been involved in two exhibitions in Washington Co. I've been involved in the last two years in the Mountain Maryland Art Sale and Tour. I belong and registered with the Maryland Art Council. And I've still not sold much. As far as style, I feel I have a noticable style. I feel and see peace and harmony in my work. Other than that, I have no "style". Regardless of what medium or type of painting I have done. I have so many pieces stored at home that I am running out of room. I've even begun to donate some for auctions. Last year I have spent more time finding exhibitions than I did painting. I don't like that. I am getting discouraged.

Susan Holland
via faso.com
Donna, I don't blame you for feeling discouraged.
Sometimes dogged industriousness overwhelms the creative spirit.

I venture to suggest that coming at your painting from a different angle altogether -- taking a plunge into a completely different medium, for instance, and learning to play joyfully, and try your own experiments. Stay away from photos, and other people's artwork until you find your own mark/style.

It has amazed me how much my wood carving sideline has taught me about my painting. I am simply amazed when I go back to my easel at how much more of a vision and intent I find in my 2-D colors, forms, and compositions. It's me! Bringing my carving play into my painting!

Clay would do it, or even something like batik printing, or something that doesn't have pictorial necessity. Play! Try stuff! Invent things and ways to use the medium! No rating system or special pre-set goals.


What matters most to you? Is it excellence? Is it sales? Recognition? Awards in competitions?

If it is finding your uniqueness, you will not find it in doggedly participating in all the excellent organizations and projects that others offer. It will be in playing with your own designs, for the love of it.

That's my input.

Donna LaRayne Godlove
via faso.com
Susan, thank you for your response. I may be just crying at the moon here. I have gone to another medium. Ordinarily I can begin and finish a soft pastel in days. Primarily because I've worked it in my mind for quite a while before the first stroke. I've been working on one now, that I actually like that has been on the easel for a month. (nearly) This is a first soft pastel started in over 4 months. I turned to oil pastels as an alternative because I know of absolutely no one else that uses them. In four months I've felt I've become quite adept at it albeit not as finely detailed as I have done with the soft. I feel that I am ready to join the Oil Pastel Society. I have gone to watercolor because I know so little about it and can do nothing but improve. So you see I think I have already taken your advice. Perhaps my "style" of rendering is just not what people want to see in a painting. As far as sales. The primary reason for me painting is the peace I get. The mini vacations I get. My chance to run away for a bit. Soft pastels will take me away faster and longer than anything else. I get in the zone and see nor hear nothing until I take a breath. The other mediums, not so much. I do use photo's often and paint right in my own studio, but I also dearly love Plein Air. I am the sponsor of a local plien air group. And I love to see my pieces hanging in a gallery. I so appreciate seeing people look at them. I love to hear what they have to say about them. Good or bad. It's a learning process for me. I never let it go to my head or take offense. Even if they don't buy anything. However, art supplies are expensive. Classes are expensive. Entering shows can be expensive. So you see I am serving two masters. One of finance and one of existence. I am living on a severely limited income. For me, painting is like breathing, it's essential. And my soft pastels are my "magic".

Susan Holland
via faso.com
Donna, I certainly relate to all you say. If the "magic" is what you are reaching for, you have found out how to find it! Good for you!

I wish you happy painting, and enough sales to sustain your art pursuits. I wish me the same thing! :)

Keith Bond
via faso.com
Donna,

It is common to second guess everything we do. And it is frustrating when we put our hearts into our work but can't find the sales.

Unfortunately there is no magic formula. But a few things to consider:

If your "magic" comes from soft pastels, I would encourage you to focus most of your efforts on that. That doesn't mean that you can't use other media from time to time, but focus on what moves you the most. This will result in more best work.

Always strive to improve. Better work is more likely to sell.

But, even when work is good, there is no guaranty of sales.

It might be a matter of not finding your right market. Or maybe you aren't communicating with them in the right way.

Or it might be a matter of price.

It might be that you need someone who can sell your work for you or learn to sell your own work.

There are many other things it could be. In reality, it is likely a combination of many factors.

Good luck.
Keith