An interview with CJ Follini, Co-Founder and CEO of COMPANY, was recently posted on FASO's FineArtViews art marketing blog. COMPANY -- known for using slogans such as "For Collectors by Collectors" and "Welcome to COMPANY" -- is an art website / ecommerce platform that connects art collectors with other art collectors. COMPANY serves as a form of social network that allows art collectors to list art, specifically emerging art, in their collection for sale on the website.

The FineArtViews interview with CJ Follini provides information about the background of COMPANY, long-term goals of the website and tackles some of the criticism that art websites of this nature receive in general. The upfront responses of Follini in regard to COMPANY reveals an art collector focused website that will likely be very transparent as far as policy and outreach is concerned.

COMPANY is one of the first social art sites to focus exclusively on the needs of art collectors who are interested in the emerging art market. In regards to emerging artists who are listed by art collectors on COMPANY, Follini told FineArtViews, "The emerging artists represented on the site benefit from the exchange of information from one art collector to the next.". Follini suggested that the exchange of information between members of COMPANY is a "win-win situation" for the emerging artists behind the emerging art that is listed for sale on the site by art collectors.

COMPANY is also focused on 'physical' events for art collectors who are members of the site -- such as: meet-the-artist events and members-only parties. COMPANY is also focused on utilizing other platforms and media in order to promote the website and emerging art listings. Of this Follini stated, "We are hedging our online bet in our belief that the only truly successful online strategy must include significant offline efforts a la The Collector Series events and our upcoming cable show debuting on Channel 25 NYC in the fall."

COMPANY has established a reputation of being very transparent in regard to their base of art collectors. In fact, the site has a monthly collector feature that focuses on a collector member and his or her interests. COMPANY places art collectors in the spotlight -- unlike the majority of traditional art market ventures which often appear overly protective of their collector clients. Of this Follini told FineArtViews, "Fear of your clientele sharing information smacks of the early days of any fractionalized market that needs modernizing and some light let in."

To learn more about COMPANY please visit www.welcometocompany.com/welcome-company